# Cream Puff Sticks Zaku Zaku's Cream Puff Desserts Are Prepared in Stick Form By Laura McQuarrie | Published 2014-09-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cream-puff-desserts References: [en.rocketnews24](http://en.rocketnews24.com/2014/09/05/almond-cream-sticks-our-newest-snack-obsession-and-neighbor-in-tokyo/) & [zakuzaku.co.jp](http://www.zakuzaku.co.jp/) Zaku Zaku is a Japanese shop that just opened that makes and selling all of its tasty [cream puff desserts](https://www.trendhunter.com/trends/marks-spencer-dessert-sandwich) on the spot. Rather than serving cream puffs like a traditional pastry in a small roll-like shape, Zaku Zaku prepares them in long, crispy sticks that are loaded with a creamy filling. Since the name of the shop, "Zaku Zaku," means "crunchy," it was to be expected that each of the [crispy treats](https://www.trendhunter.com/trends/dubai-cones) is coated in almonds for an extra bit of texture. This unusual take on a classic dessert had people lining up around the block, especially since the specialty shop is an offshoot of Hokkaido, which is already known in Japan as a reputable confectionery shop that always has [delicious dairy treats](https://www.trendhunter.com/trends/mr-cheesecake) to snack on. ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 81% | Activity: 65% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Cream Puff Sticks:** The trend of preparing cream puff desserts in stick form offers a unique and convenient way for consumers to enjoy this classic treat. - **Crunchy Coating:** The trend of coating cream puffs with almonds provides a textural twist and adds a new dimension of flavor to the traditional dessert. - **On-site Preparation:** The trend of making and selling cream puffs on the spot provides customers with a fresh and personalized dessert experience. ### Where This Applies - **Confectionery:** The confectionery industry can explore the cream puff sticks trend to diversify their product offerings and attract new customers. - **Dessert:** The dessert industry can leverage the popularity of crunchy coating to create innovative cream puff variations and differentiate themselves in the market. - **Food Services:** The food services industry can adopt the on-site preparation trend to provide customers with unique dessert options and enhance their dining experience. ## Related on Trend Hunter - [Interactive Japanese Puddings](https://www.trendhunter.com/trends/pucchin-pudding-cup.md) - [Savory Dual-Filling Donuts](https://www.trendhunter.com/trends/mister-donut-zaku-mocchi-ring.md) - [Dubai-Style Macaron Cake Pops](https://www.trendhunter.com/trends/dubaistyle-chocolate-mac-pops.md) - [Peachy Choux Puff Pastries](https://www.trendhunter.com/trends/fresh-peaches-cream-choux-puff.md) - [Deep-Fried Candy Bar Desserts](https://www.trendhunter.com/trends/kushi-katsu-tanaka.md) - [Japanese Croffle Restaurants](https://www.trendhunter.com/trends/fuwa-fuwa.md) - [Textural Savory Donut Ranges](https://www.trendhunter.com/trends/zakumocchi-dog-donuts.md) - [Soft Serve Croissants](https://www.trendhunter.com/trends/evana-patisserie-cafe.md) - [Macaron-Studded Ice Cream Bars](https://www.trendhunter.com/trends/macaron-strawberry-raspberry-ice-cream-bars.md)