# Conical Cream Puffs Japan's Quatre Feuille Serves Its Cream Puff Dessert Like an Ice Cream Cone By Laura McQuarrie | Published 2014-06-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cream-puff-dessert References: [en.rocketnews24](http://en.rocketnews24.com/2014/06/06/hiroshimas-creme-marche-is-half-cream-puff-half-custard-cone-and-all-delicious/) & [cake-west](http://cake-west.com/quatre-feuille/index.cgi?kihonnum=04&pmode=pickup) There are usually no complaints from anyone eating a cream puff dessert but if anything, pastry chef Osamu Moriwaki finds that people are too pressed for time to enjoy sweets. As of May 19th, Moriwaki just opened a new branch of the Quatre Feuille pastry shop in Hiroshima Station. With such a prime location in Japan, he set out to create a dessert that would be both delicious and convenient. The result is what Moriwaki is calling a '[Crème Marche](https://www.trendhunter.com/trends/soft-serve-lamp)' and it's essentially a [cream puff custard cone](https://www.trendhunter.com/trends/dubai-cones). Instead of a hard cone, the [puff pastry](https://www.trendhunter.com/trends/creme-brle-bites) itself acts as a cone, which is filled with custard cream and topped with anything from sprinkles of powdered sugar to drizzles of chocolate or lemon. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 81% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Conical Desserts:** Opportunity for creating innovative desserts that are served in a cone-shaped form. - **Convenient Sweets:** Demand for desserts that are easy to consume on-the-go, catering to time-pressed individuals. - **Alternative Pastry Structures:** Exploration of new ways to use pastry as a vessel for desserts, such as a puff pastry cone. ### Industries Being Reshaped - **Pastry Shops:** Pastry shops can introduce conical desserts to attract customers looking for unique and convenient sweet treats. - **Cafes and Bakeries:** Cafes and bakeries can incorporate conical desserts into their menu, offering customers a novel and portable dessert experience. - **Food Retail:** Opportunity for food retailers to sell pre-packaged conical desserts as a grab-and-go option. ## Related on Trend Hunter - [Soft Serve Croissants](https://www.trendhunter.com/trends/evana-patisserie-cafe.md) - [Peachy Choux Puff Pastries](https://www.trendhunter.com/trends/fresh-peaches-cream-choux-puff.md) - [Cherry Blossom Crepe Cakes](https://www.trendhunter.com/trends/crepe-cake1.md) - [Multilayer Canned Cakes](https://www.trendhunter.com/trends/canned-cake.md) - [Ganache-Filled Dessert Cones](https://www.trendhunter.com/trends/truffle-cones.md) - [Butter Cookie-Based Cones](https://www.trendhunter.com/trends/butter-cookie-cones.md) - [Dessert-Centric Temaki Sushis](https://www.trendhunter.com/trends/mochi-ice-cream-temakis.md) - [Savory Onigiri Croissants](https://www.trendhunter.com/trends/onigiri-croissant.md) - [Cookie-Made Ice Cream Treats](https://www.trendhunter.com/trends/hagendazs-butter-cookie-cone.md)