# Recycled Cream Pot Packaging Müller is Debuting New Packaging to Reduce Virgin Plastic Use By Michael Hemsworth | Published 2022-09-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/cream-pot-packaging References: [foodbev](https://www.foodbev.com/news/muller-cuts-500-tonnes-of-plastic-annually-with-new-cream-pot/) & [muller](https://www.muller.co.uk)  This new Müller cream pot packaging is being launched to help reduce the brands use of virgin plastic materials and greatly reduce the amount it uses on an annual basis. The packaging has been rolled out on 75% of the brand's cream volume and consists of [rPET pots made using 82% recycled plastics](https://www.trendhunter.com/trends/debatin) with a [100% recyclable format](https://www.trendhunter.com/trends/yop-bottles) to boot. The packaging change will remove 500-tonnes of virgin plastic from the brands annual production to further enhance its commitment to sustainability. Joint Chief Executive Officer at [Müller Milk & Ingredients](https://www.trendhunter.com/trends/mller-good-stuff-barista-milk) Liam McNamara spoke on the Müller cream pot packaging saying, "It’s clear that shoppers want great dairy products in packaging which preserves their quality, safety and shelf life whilst reducing environmental impact. We are continually searching for innovative solutions to use significantly less virgin plastic.” ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 68% | Activity: 75% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Reducing Virgin Plastic Use:** The trend of reducing the use of virgin plastic materials through the adoption of recycled plastics and 100% recyclable packaging formats could create disruption for companies within the packaging industry. - **Sustainable Packaging:** The sustainable packaging trend is driving companies to look for innovative solutions to provide environmentally friendly options for their products, presenting opportunities for companies in the packaging industry to develop and market new products and services. - **Consumer Demand for Sustainable Products:** As consumers demand more sustainable products, companies across all industries are facing pressure to adopt more environmentally friendly practices, requiring them to seek innovative solutions for sustainable production and packaging. ### Sectors Adopting This - **Packaging:** The packaging industry can benefit from these trends by developing new products and services focused on reducing the use of virgin plastics, adopting sustainable packaging materials and providing recyclable package formats. - **Food and Beverage:** As consumers continue to demand more sustainable products, the food and beverage industry can benefit from these trends by adopting environmentally friendly packaging and increasing transparency with their sustainability efforts. - **Plastic Recycling:** Plastic recycling industries could benefit from increased demand for recycled plastics from companies seeking to reduce their use of virgin plastic materials and create more sustainable packaging options. ## Related on Trend Hunter - [Eco Single-Serving Dairy Packaging](https://www.trendhunter.com/trends/valio-profeel-quark-products.md) - [Easily Recyclable Milk Packaging](https://www.trendhunter.com/trends/recyclable-milk-packaging.md) - [Reduced Plastic Cheese Packaging](https://www.trendhunter.com/trends/cheese-block-packaging.md) - [Recyclable Shredded Cheese Packaging](https://www.trendhunter.com/trends/grated-cheese-packs.md) - [Organic Bottled Cream Products](https://www.trendhunter.com/trends/organic-bottled-cream.md) - [Recycled Plastic Condiment Packaging](https://www.trendhunter.com/trends/plastipak-and-kraft-heinz.md) - [Reduced Plastic Dairy Packaging](https://www.trendhunter.com/trends/prsident-butter-with-sea-salt-crystals.md) - [Recycled Gallon Milk Jugs](https://www.trendhunter.com/trends/clover-sonoma.md) - [Recycled Metal Skincare Packaging](https://www.trendhunter.com/trends/nivea-creme-tin.md)