# Money Back Guarantee Frostings The Dr. Oetker Cream Cheese Style Icing is Vegan-Friendly By Michael Hemsworth | Published 2019-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cream-cheese-style-icing References: [talkingretail](https://www.talkingretail.com/products-news/biscuits-cakes/dr-oetker-cooks-new-icing-serves-guarantee-06-03-2019/) & [oetker](https://www.oetker.co.uk) Prepackaged baking products are quickly becoming the go-to option for consumers seeking to make their own desserts from home with minimal prep work, which is seeing brands respond with new varieties like the [Dr. Oetker](https://www.trendhunter.com/trends/bistro-baguette) Cream Cheese Style Icing. The icing is positioned as a delicious finishing touch for red velvet cakes, [carrot cakes](https://www.trendhunter.com/trends/rooting-for-you-carrot-cake-slices), coffee cakes and beyond, and features an easy-to-use format that can be spread onto desserts, [piped on](https://www.trendhunter.com/trends/whipped-frosting) and more. The product has a rich, creamy profile yet is free from animal ingredients to make it suitable for vegan recipes to make it as widely applicable as possible. The Dr. Oetker Cream Cheese Style Icing comes backed by a money-back guarantee that will allow consumers to return the product for a full refund if not completely satisfied. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 30% | Activity: 4% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Prepackaged Baking Products:** Disruptive innovation opportunity: Develop new varieties of prepackaged baking products that cater to specific dietary needs, such as gluten-free or keto-friendly options. - **Vegan-friendly Dessert Essentials:** Disruptive innovation opportunity: Create vegan-friendly alternatives for popular baking essentials like icing, frosting, and other finishing touches to cater to the growing demand for plant-based options. - **Money-back Guarantee:** Disruptive innovation opportunity: Implement a money-back guarantee policy to instill confidence in consumers and encourage them to try new products without fear of wasting their money. ### Who This Affects Most - **Baking Products:** Disruptive innovation opportunity: Explore innovative packaging solutions and convenient formats for baking products to attract busy consumers who want to create homemade desserts with ease. - **Plant-based Foods:** Disruptive innovation opportunity: Expand the range of plant-based dessert options by developing vegan-friendly versions of traditional favorites, providing alternatives for those with dietary restrictions or ethical considerations. - **Customer Satisfaction Services:** Disruptive innovation opportunity: Develop customer satisfaction programs, like money-back guarantees, to build trust, loyalty, and differentiate from competitors in the food industry. ## Related on Trend Hunter - [Frozen Oat Milk Cakes](https://www.trendhunter.com/trends/nondairy-dessert-cakes.md) - [Dairy-Free Cream Cheese Blocks](https://www.trendhunter.com/trends/violife-creamy-block.md) - [All-Natural Frozen Frostings](https://www.trendhunter.com/trends/frost-buttercream.md) - [School-Friendly Vegan Sheet Cakes](https://www.trendhunter.com/trends/iced-cakes.md) - [Enhanced Dairy-Free Spreads](https://www.trendhunter.com/trends/daiya-dairyfree-cream-cheese.md) - [Festive Cream Cheese Treats](https://www.trendhunter.com/trends/cheesecake-and-cinnamon-frosting.md) - [Guilt-Free Vegan Cheesecakes](https://www.trendhunter.com/trends/culiraw.md) - [Plant-Based Cream Cheese Products](https://www.trendhunter.com/trends/philadelphia-plant-based.md) - [Festive Dairy-Free Cupcakes](https://www.trendhunter.com/trends/vegan-sugar-spice-cupcake.md)