# Chocolate-Inspired Cream Cheeses Philadelphia and Cadbury Partnered for a New Cream Cheese Flavor By Kalin Ned | Published 2020-08-07 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/cream-cheese-flavor References: [ladbible](https://www.ladbible.com/community/food-philadelphia-just-teamed-up-with-cadbury-to-make-caramilk-cream-cheese-20191002) & [news.au](https://www.news.com.au/lifestyle/food/eat/cadbury-caramilk-partners-with-philadelphia-in-cream-cheese-combo/news-story/59eafb5b0068481b27a0f7e668058f08) New and enhanced cream cheese flavors are spotlighted on the market all the time as consumers look for something new to experience. One of the more interesting and unexpected options in this category comes from a collaboration between [Philadelphia](https://www.trendhunter.com/trends/philidelphia-cream-cheese) and [Cadbury Caramilk](https://www.trendhunter.com/trends/cadbury-caramilk-ice-cream-bars). Due to the popularity of the confectionary item—"the delicious, creamy, caramel-flavored chocolate sold out when it first debuted [in Australia]"—the partnership is sure to capture the attention of consumers. Given the tasting profile of the hybrid cream cheese flavor, individuals can use Philadelphia x Cadbury Caramilk in a variety of ways—from something as simple as spreading it on toast to more challenging recipes like making a cheesecake. The release was, of course, on shelves for a limited time and it was only available at [Woolworths](https://www.trendhunter.com/trends/cadbury-dairy-milk-watermelon-chocolate-block). Image Credit: Instagram, Cadbury ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 64% | Activity: 92% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Hybrid Flavors:** Collaborations between brands can result in unique and unexpected flavor combinations that capture consumer attention. - **Limited-time Releases:** Creating products for a short period of time can create a sense of urgency and exclusivity for consumers. - **Innovative Usage:** Providing a versatile product that can be used in a variety of ways opens up opportunities for consumers to experiment with new recipes. ### Industries Being Reshaped - **Food and Beverage:** Collaborations between food brands can result in new and exciting taste experiences for consumers. - **Retail:** Limited-time releases can drive foot traffic and create buzz for retailers. - **Hospitality:** Innovative food products can provide inspiration for chefs and bartenders to create unique menu items. ## Related on Trend Hunter - [Ultra-Sweet Cream Cheese Products](https://www.trendhunter.com/trends/philidelphia-cream-cheese.md) - [Boldly Flavored Cream Cheeses](https://www.trendhunter.com/trends/philadelphia-intense.md) - [Festive Cream Cheese Treats](https://www.trendhunter.com/trends/cheesecake-and-cinnamon-frosting.md) - [Airy Artisan-Inspired Cream Cheeses](https://www.trendhunter.com/trends/philadelphia-cream-cheese-whipped.md) - [Fall-Inspired Cream Cheeses](https://www.trendhunter.com/trends/pumpkin-spice-spread.md) - [Refrigerated Cream Cheese Frostings](https://www.trendhunter.com/trends/philadelphia-frosting.md) - [Plant-Based Cream Cheeses](https://www.trendhunter.com/trends/plantbased-cream-cheese-1.md) - [Plant-Based Cream Cheese Products](https://www.trendhunter.com/trends/philadelphia-plant-based.md) - [Pumpkin Spice Cream Cheeses](https://www.trendhunter.com/trends/pumpkin-spice-cream-cheese-1.md)