# Social Media-Inspired Cream Ales This Berry-Laden Ale is Inspired By Viral TikTok Content By Rahul Kalvapalle | Published 2021-12-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cream-ales References: [thebrewermagazine](https://thebrewermagazine.com/shiner-releases-limited-edition-berries-cream-inspired-by-viral-tiktok-trend/) & [shiner](https://shiner.com/beer)  [Spoetzl Brewery](https://www.trendhunter.com/trends/emphatic-mexicanstyle-lager), which has gained acclaim around the world for crafting the globally recognized Shiner Bock Beer, has launched a delicious cream ale that makes use of the brewery's classic recipe along with a truly modern source of inspiration in the form of the viral 'berries and cream' craze sweeping [TikTok](https://www.trendhunter.com/trends/strawberry-sunset). As a result, the Berries & Cream ale is a suitably playful and quirky brew that pays tribute to the thousands of TikTok users who uploaded content based on a 2007 candy commercial that swept the airwaves. Accordingly, this particular cream ale features a heavy dose of blackberries and raspberries, an additional dose of wheat malt and a crisp texture that makes it a magnificently enjoyable brew. Image Credit: Spoetzl Brewery ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 8% | Activity: 16% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Social Media-inspired Beers:** Breweries can create unique and playful beers inspired by viral social media content to capture the attention of younger consumers. - **Fruit-infused Beers:** Introducing unconventional flavors like berries and cream can add a new dimension to classic beer recipes and appeal to consumers looking for unique taste experiences. - **Nostalgic Marketing:** Drawing on nostalgia for classic commercials and cultural moments can be an effective way to connect with consumers and create unique branding opportunities. ### Where This Applies - **Beer Brewing Industry:** Breweries can experiment with unconventional flavors and social media-inspired marketing to appeal to younger and more adventurous beer consumers. - **Social Media Industry:** Social media platforms like TikTok can inspire new trends in food and beverage, providing unique opportunities for cross-industry collaborations. - **Marketing and Advertising Industry:** Brands can leverage nostalgia for iconic commercials and cultural moments to create impactful marketing campaigns and connect with consumers on a deeper level. ## Related on Trend Hunter - [Blueberry-Based Fruited Ales](https://www.trendhunter.com/trends/fruited-ales.md) - [Blackberry-Spiked Ales](https://www.trendhunter.com/trends/kolschstyle-ale.md) - [Juicy Berry Beers](https://www.trendhunter.com/trends/strawberry-blonde.md) - [Strawberry-Spiked Blonde Ales](https://www.trendhunter.com/trends/strawberry-blonde-ale.md) - [Italian Ice-Inspired Beers](https://www.trendhunter.com/trends/fruity-beer.md) - [Cocktail-Inspired Seltzers](https://www.trendhunter.com/trends/tall-tails.md) - [Women-Celebrating Sour Beers](https://www.trendhunter.com/trends/womencelebrating-sour-beers.md) - [Raspberry-Laced Milk Stouts](https://www.trendhunter.com/trends/milk-stouts.md) - [Tartly Creamy Golden Ales](https://www.trendhunter.com/trends/golden-ales.md)