# Gendered Business Distribution Channels Crea Works with Low-Income Women in Mexico By Tiana Reid | Published 2013-03-27 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/crea References: [creandojuntos.tumblr](http://creandojuntos.tumblr.com/) & [crea.org.mx](http://www.crea.org.mx/) Founded by Leticia M. Jáuregui Casanueva, Crea is an organization that was created about five years ago. The gender-specific business-focused social enterprise works with [low-income women in Mexico](https://www.trendhunter.com/trends/women-entrepreneur) in order to utilize business development offerings to create a more successful (in terms of profits) and measurable (also, in terms of profits) business. Crea accepts donations, making it a blur of the "social business" definition that we generally ascribe to here. In the same realm, they're money-making activities include the sale of products including catering (almond and sesame mole, pipian sunflower seed sauce powder, apple marmelade, etc.) and craft goods (table runners, onyx globes, bracelets and necklaces, etc.). **Contact Information** Crea [website](http://www.crea.org.mx/) Crea on [Facebook](https://www.facebook.com/CreaMexico) Crea on [Twitter](https://twitter.com/creandojuntos) Crea on [Tumblr](http://creandojuntos.tumblr.com/) Crea on [YouTube](http://www.youtube.com/user/creoencrea/) ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 12% | Activity: 44% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### What's Driving This Trend - **Gender-specific Business Development:** Opportunity for creating business development offerings that cater specifically to low-income women in Mexico. - **Social Business Definition Blur:** Opportunity to redefine the definition of 'social business' to include organizations like Crea that utilize business activities to generate profits for social impact. - **Product Diversification:** Opportunity to expand product offerings beyond catering and craft goods to meet the needs and preferences of low-income women in Mexico. ### Who This Affects Most - **Nonprofit Organizations:** Opportunity for nonprofit organizations to adopt a gender-specific business approach to empower low-income women in Mexico through business development. - **Catering:** Opportunity for catering businesses to incorporate unique and culturally diverse products, such as almond and sesame mole and apple marmalade, into their offerings. - **Craft and Jewelry Industry:** Opportunity for the craft and jewelry industry to collaborate with low-income women in Mexico to create unique and handmade products, such as table runners, onyx globes, bracelets, and necklaces. ## Related on Trend Hunter - [Small Business Support Initiatives](https://www.trendhunter.com/trends/mastercard-x-pier-five-small-business-fund.md) - [Family-Owned Mexican Cafés](https://www.trendhunter.com/trends/del-caf.md) - [D2C Artisan Marketplaces](https://www.trendhunter.com/trends/artisan-marketplace1.md) - [Creativity-Centered Workshops](https://www.trendhunter.com/trends/gap-workshop.md) - [Celebrational Branded Women's Initiatives](https://www.trendhunter.com/trends/truand-truand-continues.md) - [Ethical Coffee Partnerships](https://www.trendhunter.com/trends/win-win-coffee.md) - [Specialized Ethical Commerce Platforms](https://www.trendhunter.com/trends/ethical-commerce-platform.md) - [Women-Specific Tequila Brands](https://www.trendhunter.com/trends/geneba-tequila.md) - [Stunning Sustainable Pottery Designs](https://www.trendhunter.com/trends/sustainable-pottery.md)