# Untraditional Trucks 10 Badass Big Rigs By Cowbag | Published 2008-10-04 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/crazy-trucks-creativity-on-four-wheels References: [2dayblog](http://www.2dayblog.com/blog/2007/06/27/japanese-custom-trucks/?lang=en) I will be frank--[trucks](https://www.trendhunter.com/trends/monster-jam) are a pain in the butt to those of us who drive normal cars. They cut you off, drive about a cm behind you and appear to have [their own set of road rules](https://www.trendhunter.com/trends/driver-assistance-system). However, as much as I hate them, should one of these beasts almost kill me then I would have to acknowledge that they are nevertheless very cool indeed. **Implications** - Consumes have had their imaginations repressed by the rational order of large cities. As a result, they are excited by imagery that forces them to use their imagination. Companies that create [ads and experience](https://www.trendhunter.com/trends/you-are-how-you-car) that engage the imaginations of consumers will create a deeper connection. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 79% | Activity: 51% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Imaginative Advertising:** Opportunity for companies to create ads that engage consumers' imaginations and create a deeper connection. - **Experiential Marketing:** Opportunity for companies to create experiences that stimulate consumers' imaginations and create a deeper connection. - **Alternative Transport Vehicles:** Opportunity for companies to innovate and disrupt the traditional trucking industry by developing alternative transport vehicles with unique features. ### Sectors Adopting This - **Advertising:** Opportunity for advertising agencies to leverage imaginative advertising techniques to connect with consumers on a deeper level. - **Marketing:** Opportunity for marketers to utilize experiential marketing strategies that engage consumers' imaginations and create lasting impressions. - **Transportation:** Opportunity for companies in the transportation industry to explore the development of alternative vehicles that challenge the conventions of traditional trucking. ## Related on Trend Hunter - [Futuristic Supercar Designs](https://www.trendhunter.com/trends/custom-vehicle-designs.md) - [Movie-Inspired Truck Commercials](https://www.trendhunter.com/trends/ram-truck.md) - [Modernized War-Inspired Truck Designs](https://www.trendhunter.com/trends/van-daryl-war-truck.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Cross-Country Camper Trucks](https://www.trendhunter.com/trends/camper-truck.md) - [Clear In-Game Billboard Advertisements](https://www.trendhunter.com/trends/american-truck-simulator.md) - [Hyper-Rugged Camper Pickups](https://www.trendhunter.com/trends/camper-pickup.md) - [Muscular Pickup Truck Concepts](https://www.trendhunter.com/trends/nissan-yuga-pickup-truck-concept.md) - [Revolutionary Electric Commercial Trucks](https://www.trendhunter.com/trends/electric-commercial-truck.md)