# Logofied Donkey Diagrams Estudio Minga's 'Crazy Old Mules' Posters Reference Familiar Graphics By Emily Evans | Published 2011-07-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crazy-old-mules References: [mymodernmet](http://www.mymodernmet.com/profiles/blogs/hilarious-illustrations-of) & [estudiominga](http://estudiominga.com/) Logos seem to follow me everywhere, and I'm sure many people can attest to recognizing the logos featured within Estudio Minga's 'Crazy Old Mules' posters. These hilarious posters incorporate some of the most [familiar logos](https://www.trendhunter.com/trends/good-enough-logos), including that of Red Bull, John Deere, [Absolut](https://www.trendhunter.com/trends/foney-fonts) and [Facebook](https://www.trendhunter.com/trends/bolthouse-fresh). These jovial posters were created by the Argentinian art company Estudio Minga, who are also responsible for the 'WTF' posters that went viral earlier this year. The company's goal was to create memorable posters that referenced both movies and logos in a comedic mule-motivated way, and looking at the 'Crazy Old Mules' posters it's easy to say, "Mission accomplished!" **Implications** - Referencing popular brands, sayings or cinematic successes can be an effective way to instantly grab consumer appeal. Consumers who can quickly recognize familiar imagery and designs will be more likely to take the time to check out that particular product. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 73% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Brand Reference Humor:** Creating humorous posters with recognizable brand logos can quickly grab consumer appeal. - **Recognizable Designs:** Using recognizable designs and imagery can increase interest in a particular product. - **Pop Culture Mashups:** Mashing up popular brands, sayings or movies in creative ways can result in memorable and shareable content. ### Sectors Adopting This - **Advertising:** Advertising agencies can leverage recognizable brand logos to create humorous content that resonates with consumers. - **Graphic Design:** Graphic designers can use recognizable designs and pop culture references to create memorable designs for branding or marketing campaigns. - **Social Media Marketing:** Social media marketers can create shareable content by mashing up popular brands, sayings or movies in creative and humorous ways. ## Related on Trend Hunter - [Provocative AR Campaigns](https://www.trendhunter.com/trends/not-so-happy-animals.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Milk Dunking Ritual Campaigns](https://www.trendhunter.com/trends/oreo-cows.md) - [Illusory Yogurt Billboards](https://www.trendhunter.com/trends/muller-yogurt.md) - [Humorous Tequila Campaigns](https://www.trendhunter.com/trends/dont-be-a-gringo.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Lazy Cereal Campaigns](https://www.trendhunter.com/trends/surreal-cereal.md)