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# Sleep-Rewarding Employers
Japan's Crazy Inc. Offers Points to Well-Rested Employees

By Justin Lam | Published 2018-10-26 | Business
Source: Trend Hunter, https://www.trendhunter.com/trends/crazy-inc
References: [bloomberg](https://www.bloomberg.com/news/articles/2018-10-21/japanese-company-pays-employees-to-get-a-full-night-s-sleep?cmpid=socialflow-linkedin-business+&utm_source=linkedin&utm_campaign=socialflow-organic&utm_content=business&utm_medium=social)

Well-rested employees generally equate to better workers and Japanese-based [Crazy Inc.](https://www.trendhunter.com/trends/little-caesars2) is betting on this by rewarding employees who sleep at least six hours a night. Crazy Inc., a wedding organizer in Japan, recently unveiled this new initiative in an attempt to combat the over 92% of Japanese workers claiming they aren't getting enough sleep. This sacrifice has been long-held as a cultural belief of noble actions for the corporate good.

To combat this notion, Crazy Inc. offers points for the amount of sleep garnered in a five-day work period. Nightly rest will be tracked using an app made by mattress manufacturer Airweave Inc. The points gathered by employees can be used for food at the company cafeteria.

Image Credit: Marika Katanuma/Bloomberg

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 19% | Activity: 42% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures)

## Key Themes

### What Makes This Trend Stand Out

- **Sleep-incentivized Workplaces:** Companies reward employees for getting enough sleep to promote healthier and more productive workplace environments
- **Sleep-monitoring Technology:** The use of technology to track employees' sleep patterns for workplace health initiatives
- **Corporate Wellness Programs:** Employers incentivize healthy behaviors like getting enough sleep to promote long-term wellness of employees

### Sectors Adopting This

- **Corporate Wellness:** Corporate wellness programs can incorporate incentivizing healthy sleep habits to improve worker productivity and wellbeing
- **Sleep Technology:** Sleep-tracking technology can be further integrated into corporate wellness programs to bolster employee health and productivity
- **Food Service:** Food service providers can explore partnering with companies looking to incentivize healthy workplace habits, such as providing healthy menu options for points earned from healthy behaviors

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