# Floating Billboards 12 Hot Air Balloon Ads By Cowbag | Published 2008-10-10 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crazy-hot-air-balloons-12-floating-advertisements References: [smilingwithdaisy.blogspot](http://smilingwithdaisy.blogspot.com/2008/05/onmylist-whimsical-wind-spirits-25.html) Traditional hot air balloons are already brightly colored, but it is the crazy hot air balloons that I really love. They come in all shapes and sizes--literally. Some of these balloons are shaped just for creativity's sake, but most of these strangely-shaped balloons serve a primary purpose: Floating advertisements that are impossible to be missed. **Implications** - [Ground-level advertisements](https://www.trendhunter.com/trends/mini-media) occupy a crowded space, but [airborne advertisements](https://www.trendhunter.com/trends/outdoor-advertising-campaign) such as [blimps and hot air balloons](https://www.trendhunter.com/trends/the-goodyear-blimp) enjoy veritable exclusivity. To attract eyeballs skyward, marketers have created scores of unusual hot air balloons that are impossible to be missed. The best of these hot air balloons are those that reinforce the company's brand identity and overall mission. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 47% | Activity: 15% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Floating Advertisements:** The trend of using hot air balloons as a unique form of advertising is on the rise, creating opportunities for disruptive innovation in outdoor marketing. - **Unconventional Branding:** Brands are turning to unusual, attention-grabbing hot air balloons to reinforce brand identity, presenting opportunities for disruptive innovation in brand marketing. - **Exclusive Airspace:** Marketers are embracing the exclusivity of using hot air balloons for advertising, presenting opportunities for disruptive innovation in aerial advertising technology. ### Who This Affects Most - **Advertising:** The use of hot air balloons as a creative form of advertising is creating opportunities for disruptive innovation in the outdoor advertising industry. - **Marketing:** Incorporating unique hot air balloons into marketing strategies is creating new opportunities for disruptive innovation in the branding and experiential marketing industry. - **Aerospace:** The widespread use of hot air balloons for advertising purposes presents new opportunities for disruptive innovation in aerial advertising technology and related aerospace industries. ## Related on Trend Hunter - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Riviera-Inspired Dining Experiences](https://www.trendhunter.com/trends/hot-air-balloon-dining.md) - [Playful Billboard Campaigns](https://www.trendhunter.com/trends/dreamies-treats.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Immersive Balloon Experiences](https://www.trendhunter.com/trends/balloon-story-popup.md) - [Hot Air Balloon Restaurants](https://www.trendhunter.com/trends/culiair-skydining.md) - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [Balloon-Shaped Exterior Illuminators](https://www.trendhunter.com/trends/seedevil-balloon-lights.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md)