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# Underground Golf Clubs
This Crazy Golf Course Lives in an Underground Vault in Subterranean London

By Charlotte Joyce Kidd | Published 2015-10-27 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/crazy-golf
References: [birdiescrazygolf](http://www.birdiescrazygolf.com/) & [londonist](http://londonist.com/2015/10/crazy-golf?utm_content=buffer8301b&utm_medium=social&utm_source=facebook.com&utm_campaign=buffer)

Located in the Waterloo district of London, England, Birdies Crazy Golf lets sports enthusiasts play a round in a spectacular, graffiti-ed underground location.

Birdies Crazy Golf is a nine-hole golf course located in The Vaults, an underground venue. Joining an underground cinema, bar and restaurant, the newly opened [crazy golf course](https://www.trendhunter.com/trends/golf2earn-platform) is sure to be a nighttime hot spot for experience-seeking revelers. The challenging golf course includes bespoke details like half-pipes, secret putt-off prizes and even a 5-foot drop to reach the intimidating sixth hole. Accompanied by some of London's best food, a Caddy Shack cocktail clubhouse and a top-notch lineup of resident DJs, Birdies Crazy Golf will have huge pull in the London [nightlife scene](https://www.trendhunter.com/trends/midnight-driving-club).

Bars like Birdies Crazy Golf course are exactly what millennials choose when seeking entertainment. No longer pulled in by simple food and drink, the [Instagram](https://www.trendhunter.com/trends/callaway) generation craves an experience unique enough to capture their social network's attention.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 88% | Activity: 92% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Underground Entertainment Experiences:** Creating unique and immersive entertainment experiences in underground locations to attract experience-seeking millennials.
- **Nightlife Revival:** Reviving the nightlife scene by offering innovative and exciting activities like underground golf courses.
- **Millennial-driven Experiences:** Catering to the Instagram generation by providing experiences that are visually captivating and shareable on social media.

### Who This Affects Most

- **Hospitality and Tourism:** Incorporating underground entertainment experiences into the hospitality and tourism industry to attract millennial travelers.
- **Recreation and Entertainment:** Introducing innovative nightlife activities like underground golf courses, enhancing the recreation and entertainment industry.
- **Food and Beverage:** Partnering with unique and immersive night-time venues, such as Birdies Crazy Golf, to enhance the food and beverage industry experience.

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