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# Becoming Cyborg
Samppa von Cyborg Aims to be World's Most Extreme Freak (UPDATE)

By Tisah Tucknott | Published 2009-06-11 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/crazy-cyborgs-samppa-von-cyborg
References: [bizarremag](http://www.bizarremag.com/weird-news/tattoos-body-art/7789/psycho_cyborgs.html)

There is no doubt in my mind that Samppa von Cyborg is the craziest [cyborg](https://www.trendhunter.com/trends/smart-bionic-hand); not only does he experiment with hardware, he is also a renowned [body modification artist](https://www.trendhunter.com/trends/motorzero30) and leader of London-based [performance group](https://www.trendhunter.com/trends/bio-pop) called Psycho Cyborgs.

Some stunts he takes part in involve screws, nails, needles, hooks, drills, electrical currents, and suspensions.

Pictures of these painful-looking body modifications can be seen in the gallery above.

**Implications** - Consumers have a strong inclination to transcend the quotidian. This desire for escapism stems a repression of the imagination within the hyper-rational order of urban living. Companies can excite customers by providing marketing campaigns that offer glimpses into other, completely different worlds.

## Trend Insights (Trend Hunter)

- Score: 6.7/10
- Popularity: 96% | Activity: 96% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre)

## Key Themes

### Why This Trend Is Growing

- **Extreme Body Modification:** Opportunity for companies to offer products or services that cater to consumers interested in extreme body modification.
- **Escapism Through Alternative Lifestyles:** Opportunity for companies to create marketing campaigns that cater to consumers' desire for escapism and offer glimpses into different worlds or lifestyles.
- **Performance Art:** Opportunity for companies to sponsor or collaborate with performance artists to create unique and unforgettable experiences for their customers.

### Industries Being Reshaped

- **Body Modification Industry:** Can coordinate with artists and influencers to create new and innovative products and services for extreme body modification enthusiasts.
- **Marketing Industry:** Can create campaigns that offer a different perspective or unique experience that resonates with customers seeking to escape everyday life.
- **Art and Entertainment Industry:** Can collaborate with performance artists to create immersive and unforgettable experiences, potentially attracting new audiences and creating new revenue streams.

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