# Plant-Based Chicken Products The Skinny Butcher Crazy Crispy Chick’n Products are Crunchy By Michael Hemsworth | Published 2022-02-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crazy-crispy-chickn References: [progressivegrocer](https://www.progressivegrocer.com/skinny-butcher-plant-powered-crazy-crispy-chickn-0) & [skinnybutcher](https://skinnybutcher.com/)  The [Skinny Butcher](https://www.trendhunter.com/trends/chickn-nuggets) [Crazy Crispy Chick’n](https://www.trendhunter.com/trends/skinny-butcher) products are a plant-based lineup of chicken-inspired food products for consumers to choose when looking for a way to try out a meat-free meal. The products are all crafted with pea protein with no soy in the recipes and are reported to be very close to the real thing to ensure they can be easily incorporated into any meal. The products come in the form of the [Crazy Crispy Chick'n](https://www.trendhunter.com/trends/skinny-butcher-online) Breasts, Crazy Crispy Chick’n Tenders, Crazy Crispy Chick’n Nuggets and Crazy Crispy Chick’n Patties. The Skinny Butcher Crazy Crispy Chick’n products are characterized by having a much more planet-friendly profile than conventional chicken-based alternatives to make them a feel-good option to pick up when seeking out something new. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 30% | Activity: 34% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Meat Alternatives:** The increasing demand for plant-based meat alternatives offers disruptive innovation opportunities in the food industry. - **Pea Protein-based Products:** The shift towards pea protein-based products presents an innovative opportunity for sustainable and allergen-free food production. - **Eco-friendly Food Packaging:** Adoption of eco-friendly packaging materials for plant-based products can create disruptive innovation opportunities in the packaging industry. ### Sectors Adopting This - **Food Production:** Food production industry can explore the development of new plant-based protein sources for a sustainable future. - **Food Service:** Restaurants and food service establishments can benefit from incorporating diverse plant-based options into their menus, catering to health-conscious consumers. - **Sustainable Packaging:** Sustainable packaging industry can develop innovative solutions to meet the growing demand for eco-friendly packaging in the plant-based food market. ## Related on Trend Hunter - [Collaborative Plant-Based Chicken Brands](https://www.trendhunter.com/trends/skinny-butcher.md) - [Crispy Chicken-Like Fillets](https://www.trendhunter.com/trends/the-impossible-crispy-chicken-fillet.md) - [Frozen Plant-Based Chicken Products](https://www.trendhunter.com/trends/just-meat-chicken.md) - [Inaugural Plant-Based Chicken Fillets](https://www.trendhunter.com/trends/plantaway-chickn-fillet.md) - [Plant-Based Crumbed Chicken](https://www.trendhunter.com/trends/v2food.md) - [Southern Recipe Plant-Based Products](https://www.trendhunter.com/trends/the-vegetarian-butchers-hentastic.md) - [Spicy Vegan-Friendly Schnitzels](https://www.trendhunter.com/trends/pepperfect-chickn.md) - [Sci-Fi Plant-Based Nuggets](https://www.trendhunter.com/trends/chickn-nuggets.md) - [Pea-Based Chicken Alternatives](https://www.trendhunter.com/trends/pea-wheat-plantbased-chickn.md)