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# Funky Fun Fashiontography
Crazy Couture in Elle Italia Presents High Fashion's Wild Side

By Leslie Chen | Published 2011-05-03 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/crazy-couture
References: [myfacehunter](http://www.myfacehunter.com/2011/05/linda-vojtova-models-crazy-couture.html) & [myjestikblog](http://myjestikblog.com/2011/05/01/linda-vojtova-crazy-couture/)

The Crazy Couture editorial in the May 2011 issue of [Elle Italia](https://www.trendhunter.com/trends/ksubi-by-elle-collection) is exactly what the title promises: couture pieces exhibited in a fun and crazy way. Model Linda Vojtova is captured in spontaneous poses by photographer Mark Pillai.

Wearing beautiful and glamorous pieces of clothing does not inhibit the model to posing in a merely subdued editorial style. She shows off the couture pieces in a way that highlights the beauty of the clothing while also exhibiting her fun and wild side. Stylist Alberto Zanoletti fills Crazy Couture with pieces from the fashion houses of [Chanel](https://www.trendhunter.com/trends/chanel-winter-tale), Dior, [Givenchy](https://www.trendhunter.com/trends/mask-fit-red-cushion), and Armani, just to name a few.

Rather than simply presenting couture pieces with a model wearing intensely fierce expressions, Crazy Couture gives us high style in a super-energized and fun fashion.

## Trend Insights (Trend Hunter)

- Score: 6.3/10
- Popularity: 96% | Activity: 85% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Fun Fashion:** There is an opportunity for fashion brands to create playful and whimsical campaigns that showcase their clothing in a fun and energetic way.
- **Crazy Couture:** There is a trend towards avant-garde couture pieces being presented in a more lighthearted and playful way.
- **Spontaneous Poses:** There is a shift towards capturing models in more spontaneous and energetic poses to showcase the clothing's movement and versatility.

### Sectors Adopting This

- **Fashion:** The fashion industry can take advantage of the trend towards incorporating more playfulness into their campaigns to stand out in the market and attract a younger audience.
- **Photography:** Photographers can offer their clients a new perspective by incorporating more spontaneous and energetic poses into their shoots.
- **Marketing:** Marketing agencies can help clients tap into the trend towards fun and energetic campaigns to create more unique and memorable advertisements.

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