# Impenetrable Paper Campaigns Crayola Wonder Markers Ads by Punita Tanna Show Mess-Free Fun By Marissa Brassfield | Published 2010-10-18 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/crayola-wonder-markers-ads References: [behance.net](http://www.behance.net/gallery/Crayola-Wonder-Markers/758442) & [behance.net](http://www.behance.net/punitatanna) These [Crayola](https://www.trendhunter.com/trends/creative-acts-of-color) Wonder Markers ads by Punita Tanna use a theme of impenetrable paper to convey the markers' selling point: They'll only work on paper. Each ad features a kids' drawing placed atop carpet, wood and a painted wall. The paper scrunches at the outermost edge of the drawing to form a protective [3-D barrier](https://www.trendhunter.com/trends/3d-billboards) against the surface beneath the paper. Parents of artsy kids everywhere will appreciate these Crayola Wonder Markers ads. **Implications** - In a world where it is increasingly more difficult to gain consumer attention, businesses must use varying and unique tactics to help them stand out from other businesses trying to do the same. This pattern utilizes a simplistic idea to create an advertisement that targets the youth demographic by mimicking what they might create with their products. This makes the business both relatable and effective. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 79% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Toys](https://www.trendhunter.com/toys) ## Key Themes ### What's Driving This Trend - **Impenetrable Paper Advertising:** Using impenetrable paper as a unique and attention-grabbing advertising technique. - **Youth-focused Marketing:** Targeting the youth demographic through relatable and creative advertising. - **Mess-free Art Supplies:** Investing in mess-free art supplies as a selling point for parents and kids alike. ### Who This Affects Most - **Art Supplies Manufacturing:** Opportunities for art supply companies to invest in mess-free products like Crayola Wonder Markers. - **Marketing and Advertising:** New opportunities for creative advertising techniques to stand out in a crowded market. - **Children's Products Retail:** Investing in youth-focused marketing and mess-free product lines for parents and their artistic kids. ## Related on Trend Hunter - [Vibrant Creativity Campaigns](https://www.trendhunter.com/trends/creative-acts-of-color.md) - [Innovative Outdoor Advertising Campaigns](https://www.trendhunter.com/trends/outdoor-advertising-campaign.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Playful Creativity-Focused Campaigns](https://www.trendhunter.com/trends/the-world-is-your-canvas.md) - [Photosensitive Book Experiences](https://www.trendhunter.com/trends/the-outside-book.md) - [Multi-Sensory Creative Toy Capsules](https://www.trendhunter.com/trends/creative-toys.md) - [Kid-Powered Imagination Campaigns](https://www.trendhunter.com/trends/ai-vs-ki.md) - [Collaborative Color-Forward Toy Collections](https://www.trendhunter.com/trends/color-wonder-ms-rachel.md) - [Imaginative Pared-Back Art Supplies](https://www.trendhunter.com/trends/woset.md)