# Crayon-Inspired Lip Cosmetics LiP SMACKER Created a Collection of Crayola Lip Balms and Glosses By Laura McQuarrie | Published 2019-05-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/crayola-lip-balm References: [prnewswire](https://www.prnewswire.com/news-releases/lip-smacker-and-crayola-collaborate-to-launch-a-colorful-collection-300845793.html) & [lipsmacker](https://www.lipsmacker.com/) LiP SMACKER is now sharing a collection of Crayola lip balms and glosses that are boldly colored and packaged just like the iconic crayons. The LiP SMACKER x Crayola collaboration matches some of the best flavors with iconic colors from Crayola, introducing a way for consumers to swipe their lips with shades like Jazzberry Jam, Granny Smith Apple, Banana Mania and more. The collection includes a five-piece Liquid Lip Gloss Party Pack, a Lip Balm Trio and an eight-piece Lip Balm Party Pack. The Crayola crayon-shaped lip balms and lip glosses have the potential to appeal to a wide range of audiences, as the nostalgic products will capture the hearts of Millennial moms and their children alike. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 60% | Activity: 61% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Crayon-inspired Lip Cosmetics:** The trend of creating lip cosmetics inspired by crayons offers an opportunity for companies to tap into nostalgia and capture the attention of both Millennials and their children. - **Iconic Flavor-color Matches:** The trend of matching iconic flavors with corresponding colors from popular brands like Crayola presents an opportunity for innovative product collaborations and unique sensory experiences in the cosmetics industry. - **Nostalgic Packaging:** The trend of using nostalgic packaging, such as crayon-shaped lip balms and lip glosses, enables companies to evoke emotions and create a connection with consumers, emphasizing the importance of visual appeal in the beauty industry. ### Who This Affects Most - **Cosmetics:** The cosmetics industry can take advantage of the trend by developing crayon-inspired lip products that appeal to consumers' sense of nostalgia and offer a playful twist on traditional cosmetics. - **Food and Beverage:** The food and beverage industry can explore collaborations with cosmetic companies to create flavor-inspired lip products that align with popular food and drink brands, creating a unique cross-industry marketing opportunity. - **Toys and Games:** The toys and games industry can partner with cosmetic brands to create lip products with packaging inspired by popular toy brands, offering a fun and interactive experience for consumers. ## Related on Trend Hunter - [Roll-On Lip Glosses](https://www.trendhunter.com/trends/lip-smacker-rolly.md) - [Playful Cosmetic Collections](https://www.trendhunter.com/trends/clinique-x-crayola.md) - [Soda-Inspired Lip Balms](https://www.trendhunter.com/trends/cocokind-x-olipop.md) - [Glass-Like Finish Lip Balms](https://www.trendhunter.com/trends/super-lustrous-glass-shine-balm.md) - [Nostalgic Lip Balm-to-Oils](https://www.trendhunter.com/trends/lipslider-lip-balm.md) - [Ultra-Cushiony Lip Balms](https://www.trendhunter.com/trends/star-balm.md) - [Flavor-Packed Lip Balms](https://www.trendhunter.com/trends/hismile-lip-balm.md) - [Meal-Inspired Lip Balms](https://www.trendhunter.com/trends/smac-and-cheese.md) - [Cocktail-Inspired Lip Balms](https://www.trendhunter.com/trends/omy-lip-drinks.md)