# Crayon-Inspired Cosmetics The Crayola Beauty Makeup Range is Exclusively Sold Through ASOS By Laura McQuarrie | Published 2018-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/crayola-beauty References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Waxing_lyrical_A_first_look_at_ASOS_new_95sku_Crayola_Beauty_line/143476) & [asos](http://www.asos.com/women/new-in/new-in-face-body/cat/?cid=2426&cr=4&nlid=ww%7Cface%20+%20body%7Cshop%20by%20product) The soon-to-launch Millennial-targeted [Crayola](https://www.trendhunter.com/trends/creative-toys) Beauty makeup range is set to be available exclusively through online fashion and beauty retailer ASOS. 58 products will be unveiled with the release of Crayola Beauty in June, including everything from color-changing lipsticks to eye palettes, highlighters and chromatic mascara wands. One standout product from the colorful beauty collection is a first-of-its-kind [face crayon](https://www.trendhunter.com/trends/sparklestik-eye-crayon), which is said to be suited for use across the eyes, lips and cheeks. Last year, ASOS unveiled its first beauty line with a 'Go Play' campaign that championed diversity, experimentation, boundary-pushing and self-expression. In this same theme, the [Crayola Beauty line](https://www.trendhunter.com/trends/nadine-ghosn-crayola-pack) encourages just as much creativity by urging consumers to paint, draw, smudge and in general, 'Color Outside the Lines.' ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 99% | Activity: 99% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Millennial-targeted Makeup:** Disruptive innovation opportunity: Create new makeup products specifically designed for the Millennial market with a focus on creativity and self-expression. - **Color-changing Cosmetics:** Disruptive innovation opportunity: Develop cosmetics that change colors based on temperature or pH levels, providing a unique and interactive beauty experience. - **Multi-purpose Beauty Products:** Disruptive innovation opportunity: Design makeup products that can be used across different areas of the face, offering convenience and versatility to consumers. ### Who This Affects Most - **Online Beauty Retail:** Disruptive innovation opportunity: Create an online platform that offers exclusive and curated beauty products, targeting specific consumer segments. - **Fashion and Beauty E-commerce:** Disruptive innovation opportunity: Develop an e-commerce platform that combines fashion and beauty, providing a seamless shopping experience for customers. - **Cosmetics Industry:** Disruptive innovation opportunity: Introduce unique and unconventional cosmetic products to the market, appealing to consumers who seek novelty and individuality. ## Related on Trend Hunter - [Multipurpose Beauty Crayons](https://www.trendhunter.com/trends/artist-color-crayon.md) - [Multi-Sensory Creative Toy Capsules](https://www.trendhunter.com/trends/creative-toys.md) - [Creativity-Inspiring Kids Campaigns](https://www.trendhunter.com/trends/crazart.md) - [Fashion Dolls-Inspired Cosmetics](https://www.trendhunter.com/trends/girls-nite-out.md) - [Holiday-Ready Toy Product Lilnes](https://www.trendhunter.com/trends/2025-holiday-product-lineup.md) - [High-Impact Eye Crayons](https://www.trendhunter.com/trends/sparklestik-eye-crayon.md) - [Cartoon-Inspired Makeup Lines](https://www.trendhunter.com/trends/colourpop-3.md) - [Play-Centered Color Cosmetics](https://www.trendhunter.com/trends/trouble-maker-makeup.md) - [Teen-Focused Makeup Lines](https://www.trendhunter.com/trends/teencentric-makeup-line.md)