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# Central Station Boutique Hotels
A Revitalized Denver Union Station Features a Luxurious Hotel

By Rebecca Byers | Published 2015-06-19 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/crawford-hotel
References: [retaildesignblog.net](http://retaildesignblog.net/2015/06/18/the-crawford-hotel-denver-union-station-by-tryba-architects-jg-johnson-architects-denver-colorado/) & [archdaily](http://www.archdaily.com/636530/denver-union-station-overview-tryba-architects/)

A small part of an [upscale revitalization project](https://www.trendhunter.com/trends/telegraph-hotel-tbilisi) in the LoDo neighborhood, the Crawford Hotel is a stunning 112-room [boutique hotel](https://www.trendhunter.com/trends/the-hotel-at-the-moore) poised to be a hub for visitors to the city. Denver Union Station was previously an [abandoned railway yard](https://www.trendhunter.com/trends/noxx-hotel-marburg), but now boasts a revitalized great hall that serves as the hotel's lobby.

Located within Denver Union Station, the Crawford Hotel was conceived to be the crown jewel of the new developments. Other developments at Denver Union Station include a retail showcase dedicated to the food, drink and entertainment offered in Colorado and a myriad of new transportation services.

Given the increased tourism to the state of Colorado thanks to its recent legalization of marijuana, it seems prudent that old developments be reinvented to entice even more visitors.

## Trend Insights (Trend Hunter)

- Score: 2.5/10
- Popularity: 40% | Activity: 27% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What Makes This Trend Stand Out

- **Upscale Revitalization Projects:** Disruptive innovation opportunity: Investing in revitalizing abandoned areas and turning them into attractive destinations or hotels.
- **Boutique Hotels:** Disruptive innovation opportunity: Developing unique and luxurious boutique hotels to cater to the growing demand for personalized travel experiences.
- **Cannabis Tourism:** Disruptive innovation opportunity: Creating cannabis-friendly tourism offerings and experiences to attract visitors to states with legalized marijuana.

### Sectors Adopting This

- **Hospitality:** Disruptive innovation opportunity: Incorporating innovative design concepts and technology to enhance the guest experience in boutique hotels.
- **Real Estate:** Disruptive innovation opportunity: Repurposing abandoned or neglected properties into profitable and attractive destinations through revitalization projects.
- **Tourism:** Disruptive innovation opportunity: Developing unique and specialized tourism offerings, such as cannabis-focused experiences, to attract a new segment of travelers.

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