# Pop-Up Celebrity Cookie Bakeries The Cravings x Shopify Bakery and Pop-Up is Only in LA By Michael Hemsworth | Published 2023-05-13 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/cravings-x-shopify-bakery-and-popup References: [snackandbakery](https://www.snackandbakery.com/articles/108986-chrissy-teigan-partners-with-shopify-opens-cravings-bakery-and-pop-up) & [cravingsbychrissyteigen](https://cravingsbychrissyteigen.com/) The Cravings x [Shopify](https://www.trendhunter.com/trends/linkpop) bakery and pop-up has been created in partnership between Cravings by Chrissy Teigen and Shopify as a spot for consumers to pick up some premium treats this springtime. The [brick-and-mortar bakery](https://www.trendhunter.com/trends/crave-cupcakes) for the brand is located at Shopify LA at The Row at 777 S Alameda Street in downtown Los Angeles and has officially opened as of Friday, May 12. The location boasts an expansive 4,000-square-feet of space packed with the bakery and cafe on one side, while the other half is dedicated to retail. The Cravings x Shopify bakery and pop-up was opened with the help of Teigen herself and is open most days from 11am to 5pm with tickets required for entry that can be purchased online. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 15% | Activity: 26% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Pop-up Celebrity Bakeries:** The success of the Cravings x Shopify pop-up bakery could inspire more celebrities to create their own temporary bakery experiences to connect with fans in a unique way. - **Premium Brick-and-mortar Bakeries:** The popularity of the Cravings x Shopify bakery emphasizes the demand for high-quality baked goods and could inspire more upscale, permanent bakery concepts. - **Bakery and Cafe Combinations:** The Cravings x Shopify pop-up's success highlights the appeal of combining a bakery with a café, offering customers a complete dining experience. ### Industries Being Reshaped - **Celebrity and Influencer Marketing:** The Cravings x Shopify pop-up demonstrates the potential of celebrity and influencer collaborations to create unique retail and dining concepts. - **Bakery Industry:** The success of the Cravings x Shopify bakery suggests that there is a growing demand for high-quality baked goods and a potential market for premium, upscale bakeries. - **E-commerce and Retail Industry:** Shopify's partnership with Cravings by Chrissy Teigen showcases the potential for e-commerce platforms to expand into brick-and-mortar retail experiences. ## Related on Trend Hunter - [Celebrity Baking Mix Launches](https://www.trendhunter.com/trends/cravings-by-chrissy-teigen.md) - [Modern Baking-Inspired Brand Refreshes](https://www.trendhunter.com/trends/cravings-by-chrissy-teigens.md) - [Bakery-Style Bodycare Pop-Ups](https://www.trendhunter.com/trends/joy-bakehouse.md) - [Lifestyle Businesswoman Baked Goods](https://www.trendhunter.com/trends/crumbl-and-martha-stewart.md) - [Celebrity-Collaborative Cookie Menus](https://www.trendhunter.com/trends/kardashian-jenner.md) - [Cookie Bakery Expansions](https://www.trendhunter.com/trends/kapolei-commons-crumbl-cookies.md) - [Festive Bakery Merch Shops](https://www.trendhunter.com/trends/the-paris-baguette-shop.md) - [NYC-Based Crookie Bakeries](https://www.trendhunter.com/trends/cookie-dough-croissants.md) - [Sandwich Store Cookie Shops](https://www.trendhunter.com/trends/cookieway.md)