# Celebrity Baking Mix Launches Cravings by Chrissy Teigen are Making Their Way to Kroger Locations By Michael Hemsworth | Published 2023-09-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cravings-by-chrissy-teigen References: [snackandbakery](https://www.snackandbakery.com/articles/109774-chrissy-teigen-broadens-baking-mix-reach-with-launch-onto-kroger-shelves) & [cravingsbychrissyteigen](https://cravingsbychrissyteigen.com)  The Cravings by Chrissy Teigen baking mixes are being launched into [Kroger](https://www.trendhunter.com/trends/krusteaz-products) locations in the US this month to provide greater access to the model and TV personality's products. The expansion will see Kroger shoppers able to pick up The Perfect Chocolate Chunk Cookie [Mix](https://www.trendhunter.com/trends/cinnamon-swirl-coffee-cake-mix), Buttermilk Mochi Pancake & Waffle Mix and Chrissy's [Ultimate](https://www.trendhunter.com/trends/gorilla-ultimate-preworkout) Banana Bread Mix for $8.99, $7.99 and $8.99, respectively. The product expansion builds on the brand's success since launching last year and is expected to be a hit amongst shoppers at 1,600 Kroger locations as we head into the holiday months. CEO Daniel O'Connor commented on the launch of the Cravings by Chrissy Teigen baking mixes into Kroger saying, "Kroger has a massive and diverse customer base across the country, so the opportunity to bring Cravings’ products to this new audience is huge. The partnership perfectly aligns with our mission to make indulgence accessible to everyone.” Image Credit: Cravings by Chrissy Teigen ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 12% | Activity: 34% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Expansion of Celebrity Food Products:** The launch of Cravings by Chrissy Teigen baking mixes in Kroger locations demonstrates the trend of expanding the reach of celebrity food products. - **Increasing Accessibility of Premium Baking Mixes:** The availability of The Perfect Chocolate Chunk Cookie Mix, Buttermilk Mochi Pancake & Waffle Mix, and Chrissy's Ultimate Banana Bread Mix at 1,600 Kroger locations shows the trend of making premium baking mixes more accessible to a wide range of shoppers. - **Growing Demand for Indulgent Baking Ingredients:** The anticipated success of the Cravings by Chrissy Teigen baking mixes in Kroger locations reflects the trend of a growing demand for indulgent baking ingredients during the upcoming holiday season. ### Where This Applies - **Celebrity Food Products:** The launch of Cravings by Chrissy Teigen baking mixes highlights opportunities for the celebrity food products industry to expand its presence in large supermarket chains. - **Premium Baking Mixes:** The availability of high-quality baking mixes at Kroger locations indicates opportunities for the premium baking mixes industry to tap into a wider customer base through strategic partnerships. - **Baking Ingredients:** The growing demand for indulgent baking ingredients during the holiday season creates opportunities for the baking ingredients industry to offer innovative and convenient products to meet consumer preferences. ## Related on Trend Hunter - [Modern Baking-Inspired Brand Refreshes](https://www.trendhunter.com/trends/cravings-by-chrissy-teigens.md) - [Authentic Baked Good Mixes](https://www.trendhunter.com/trends/krusteaz-products.md) - [Artisan Bakeshop Cookie Products](https://www.trendhunter.com/trends/milk-bar-grocery-products.md) - [Trendy Private Label Launches](https://www.trendhunter.com/trends/kroger-3.md) - [Celebrity-Collaborative Cookie Menus](https://www.trendhunter.com/trends/kardashian-jenner.md) - [Ready-to-Prepare Bakery Mixes](https://www.trendhunter.com/trends/quick-bread-muffin-mix.md) - [Festively Themed Baking Products](https://www.trendhunter.com/trends/betty-crocker-products.md) - [Lifestyle Businesswoman Baked Goods](https://www.trendhunter.com/trends/crumbl-and-martha-stewart.md) - [Indulgent At-Home Baking Mixes](https://www.trendhunter.com/trends/mr-kipling-signature-collection-mixes.md)