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# In-App Restaurant Loyalty Rewards
White Castle's Crave Nation Treats Members to 20% In-App Offers

By Laura McQuarrie | Published 2021-01-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/crave-nation
References: [prnewswire](https://www.prnewswire.com/news-releases/white-castles-new-customer-loyalty-program-begins-2021-with-biggest-offer-yet-20-off-all-orders-placed-on-white-castle-app-through-april-4-301201535.html) & [whitecastle](https://www.whitecastle.com/download-app)

The White Castle customer loyalty program launched systemwide in September and now, Craver Nation is tempting fast food fans even more with 20% off all orders placed through Craver Nation in White Castle's app until early April. The free, app-based program is a fun way for members to reward themselves, especially as new enrollees will be treated to an offer for a [free combo meal](https://www.trendhunter.com/trends/aw-rewards).

As part of being a member of the [White Castle Craver Nation](https://www.trendhunter.com/trends/white-castle-fall-menu), members are treated to other promotions like free fry Fridays and other deals and discounts on occasion.

The 20% in-app offer is perfectly timed with White Castle's comfort food promotion, which makes it easy to enjoy menu items like Sloppy Joe Slider, Mac & Cheese Nibblers or the all-new Smoky Joe Slider.

Image Credit: White Castle

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 16% | Activity: 32% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Digital Loyalty Programs:** Opportunity for businesses to implement in-app loyalty rewards to retain customers and boost sales.
- **Discount Offers:** Opportunity to attract customers by offering time-limited discounts through digital channels.
- **Mobile Marketing:** Opportunity to increase customer engagement and loyalty through personalized mobile marketing strategies.

### Who This Affects Most

- **Fast Food:** Fast food chains can leverage in-app loyalty rewards to retain customers and drive sales.
- **Retail:** Retailers can implement mobile marketing campaigns and digital loyalty programs to drive customer engagement and sales.
- **Hospitality:** Hotels and other hospitality businesses can attract and retain guests through in-app loyalty rewards and personalized mobile marketing strategies.

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