# Contemporary Classic Sweat Sets Azur Fit Debuted its Sweat Collection in the 'Crave' Colorway By Grace Mahas | Published 2022-05-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/crave-colorway References: [azurfit](https://azurfit.com/collections/sweat-pants/products/sweatpants-crave) Azur Fit, the popular apparel brand designed to flatter, recently expanded its portfolio with the launch of its [classic sweat collection](https://www.trendhunter.com/trends/welterweight-sweats) in its best-selling color '[Crave](https://www.trendhunter.com/trends/glow-reviver).' Described as "a delicious chocolate brown perfect for everyday wear," the hue is an ideal way to add a hint of color while maintaining a neutral aesthetic. Founded by Erin Ward-Williams, formerly a yoga teacher, Azur Fit is built on the philosophy of “elevating [activewear for women](https://www.trendhunter.com/trends/legendary-capsule-collection) who want to feel confident in clothes that compliment the female form." Azur Fit’s full range of activewear offers a wide variety of styles such as leggings, crewnecks, hoodies, sweatpants, and shorts in select materials and colors. Consumers can shop the entire collection online. Image Credit: Azur Fit ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 42% | Activity: 27% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Neutral-toned Activewear:** The increasing popularity of neutral-toned activewear presents an opportunity for brands to create versatile and fashionable fitness apparel. - **Sweat Sets Fashion:** Sweat sets are becoming a major fashion statement, providing brands the chance to design comfortable yet stylish loungewear. - **Inclusive Female Activewear:** The growing demand for inclusive female activewear allows businesses to cater to different body types and preferences, promoting body positivity. ### Who This Affects Most - **Sportswear & Athleisure:** The sportswear and athleisure industry has the potential to expand further by incorporating contemporary classic designs with modern aesthetics. - **Fitness & Wellness:** The fitness and wellness industry can benefit by partnering with apparel brands to create exclusive activewear lines promoting a healthy lifestyle. - **E-commerce:** E-commerce opportunities can be explored in activewear and loungewear markets by offering personalized shopping experiences and wider size ranges online. ## Related on Trend Hunter - [Luxurious Everyday Wear](https://www.trendhunter.com/trends/luxurious-everyday-wear.md) - [Seasonal Activewear Drops](https://www.trendhunter.com/trends/set-actives-autumnwinter.md) - [Earthy Athleisure Clothing Collections](https://www.trendhunter.com/trends/red-run-active.md) - [Effortless Workout Fashion Capsules](https://www.trendhunter.com/trends/set-active.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Versatile Activewear Essentials](https://www.trendhunter.com/trends/activewear-essentials.md) - [Comfort-Focused Athleisure Lines](https://www.trendhunter.com/trends/fresh-athleisure-collection.md) - [Colorwear Apparel Line](https://www.trendhunter.com/trends/loungewear-and-activewear-1.md) - [Spring-Inspired Activewear Drops](https://www.trendhunter.com/trends/sets-coastal-countryside.md)