# Guilt-Free Snacking Pop-Ups Fibre One's Crave Club House Invites Visitors to Satisfy Cravings By Laura McQuarrie | Published 2023-01-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crave-club-house References: [campaignlive](https://www.campaignlive.co.uk/article/fibre-one-invites-visitors-satisfy-cravings-first-uk-pop-up/1809112)  For a short time only, the [Crave Club House](https://www.trendhunter.com/trends/fibre-one-90-calorie) can be visited by people in the UK to indulge in satisfying cravings without the guilt. At the pop-up space, guests are invited to explore permissible indulgence in a feel-good way with everything from a pic’n’mix wall to hand massages and shoulder rubs. The Crave Club House pop-up ties into the snack brand's overarching brand campaign, The Crave Club. JP Del Carmen, head of snacks and baking at [General](https://www.trendhunter.com/trends/nature-valley-savory-nut-crunch) Mills, said: “The [Fibre One Crave Club](https://www.trendhunter.com/trends/fibre-one) is the catalyst to reinventing Fibre One as a brand that allows you to indulge in your cravings without the guilt, and we are so excited to bring this campaign to life with the Crave Club House." ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 59% | Activity: 71% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Permissible Indulgence:** There is an opportunity for snack brands to create guilt-free products and experiences to cater to consumers' indulgence cravings. - **Pop-up Experiences:** Businesses can explore the benefits of pop-up spaces to create unique, temporary and engaging experiences for their customers. - **Wellness-oriented Snacking:** The trend towards wellness-oriented snacking is on the rise as consumers look for healthy options for satisfying their cravings. ### Sectors Adopting This - **Food and Beverage:** There is an opportunity for food and beverage companies to innovate and create new guilt-free snacking products to meet consumer demand. - **Marketing and Advertising:** Marketing and advertising agencies can create campaigns that focus on permissible indulgence to help brands reinvent themselves and resonate with health-conscious consumers. - **Events and Entertainment:** Event companies can offer pop-up experiences with engaging and interesting activities that target health-conscious individuals looking for guilt-free indulgence. ## Related on Trend Hunter - [New Years Snack Promotions](https://www.trendhunter.com/trends/fibre-one-90-calorie.md) - [Feel-Good Craving Campaigns](https://www.trendhunter.com/trends/cravings-im-crushin-it.md) - [Custom-Made Snacks](https://www.trendhunter.com/trends/sensory-snack-experience.md) - [Low-Calorie Fiber-Rich Snack Bars](https://www.trendhunter.com/trends/fibre-one.md) - [Sporty Ice Cream-Themed Activations](https://www.trendhunter.com/trends/hagendazs-flavour-club.md) - [Bakery-Style Bodycare Pop-Ups](https://www.trendhunter.com/trends/joy-bakehouse.md) - [Plant-Based Chocolate Pop-Ups](https://www.trendhunter.com/trends/plant-bars.md) - [Protein-Packed Baked Crisps](https://www.trendhunter.com/trends/cronchclub.md) - [Carb-Conscious Cafe Pop-Ups](https://www.trendhunter.com/trends/carbsmart-cafe.md)