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# Wine Terrorism
CRAV Grape Activists Threaten French President

By Rose A. Valenta | Published 2007-05-25 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/crav-frances-grapes-of-wrath
References: [sciencedaily](http://www.sciencedaily.com/upi/index.php?feed=TopNews&article=UPI-1-20070525-13541900-bc-britain-winethreat.xml) & [sciencedaily](http://www.sciencedaily.com/upi/index.php?feed=TopNews&article=UPI-1-20070525-13541900-bc-britain-winethreat.xml)

A group of activists called the [Regional Committee for Viticultural Action](https://www.trendhunter.com/trends/19-crimes-canned-wines) (aka CRAV) is giving French President, Nicholas Sarkozy, a monetary ultimatum â€“ subsidize the distilling of surplus wine or feel its wrath. These terrorists of the grape have been known to hijack wine shipments and blow up government buildings.

I guess CRAV's motto is "French President's begin as grapes, and it's up to CRAV to stomp the cr_p out of them until they do something acceptable."

**Implications** - CRAV Grape Activists' demands included more money but it also stated that it wanted Europe to continue providing a subsidy for converting suplus wine into alcohol spirits. The activists point to a 1907 winemakers' uprising as part of their inspiration for the campaign. It will certainly be interesting to see how this plays out.

## Trend Insights (Trend Hunter)

- Score: 2.0/10
- Popularity: 23% | Activity: 30% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### Why This Trend Is Growing

- **Wine Activism:** There is an opportunity for disruptive innovation in the wine industry by catering to the demands of wine activists.
- **Government Subsidies:** The demand for government subsidies in agricultural industries can become an innovative model for many industries.
- **Wine Waste Management:** The wine industry can look into innovative solutions to manage surplus wines and prevent it from turning into a terrorizing issue.

### Industries Being Reshaped

- **Wine Industry:** The wine industry can use wine activism and subsidies as a model for diversification and expansion.
- **Agriculture:** Agricultural industries can learn from the demands for government subsidies and adopt an innovative approach to expansion and sustainability.
- **Waste Management:** Waste Management industries can look into the wine industry's surplus wine as an opportunity to innovate ways to reduce, reuse, and recycle waste.

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