# Beer-Brewing Pizzerias London's 'CRATE Brewery & Pizzeria' is Housed in an Old Factory By Katherine Pendrill | Published 2016-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crate-brewery References: [thecitylane](http://thecitylane.com/crate-brewery-hackney-wick/) & [facebook](https://www.facebook.com/pg/cratebrewery/photos/?ref=page_internal) For those looking to indulge in a slice of gourmet pizza and a pint of exceptional craft beer, London's [CRATE Brewery & Pizzeria](https://www.trendhunter.com/trends/bakery-kitchen-collections) is the perfect destination. Housed inside of an old factory, the brewery combines an industrial, old-world atmosphere with a modern beer menu. CRATE Brewery & Pizzeria is located in London's Hackney borough on the ground floor of an arts and technology center called 'The White Building.' One of the brewery's best offerings is its hand-rolled pizzas, which are made-to-order and cooked in a stone bake oven. Alongside the pizza, patrons can indulge in the brewery's own brand of beer, which is brewed on site. The brewery also showcases other craft beers from around the world, making it the perfect spot for those attending Trend Hunter’s [London innovation conference](http://www.futurefestival.com/london) to immerse themselves in the world of craft brewing. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 76% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Craft Brewing:** Opportunity to innovate in the craft brewing industry by combining unique beer flavors with a food concept such as pizzerias. - **Culinary Experiences:** Disruptive innovation opportunity to create a unique dining experience by combining gourmet pizza with craft beer in a trendy atmosphere. - **Industrial Revival:** Opportunity to repurpose old industrial spaces into hip and innovative food and beverage establishments. ### Where This Applies - **Craft Beer:** Craft breweries can explore the concept of incorporating pizzerias or other food concepts to enhance the customer experience. - **Culinary:** The culinary industry can integrate craft beer offerings and breweries into their existing establishments to attract beer enthusiasts. - **Hospitality:** Hotels and event venues can incorporate craft beer breweries or pizzerias as a unique and engaging F&B option for guests and attendees. ## Related on Trend Hunter - [Beer-Infused Pizza Sauces](https://www.trendhunter.com/trends/wrigley-field.md) - [Craft Beer-Paired Pizza Experiences](https://www.trendhunter.com/trends/black-hammer-brewing.md) - [Collaboration Beer-Infused Pizzas](https://www.trendhunter.com/trends/cheese-feast-pizza.md) - [Galvanized Beer Hall Facades](https://www.trendhunter.com/trends/camden-town-brewery-1.md) - [Comprehensive Dining Venues](https://www.trendhunter.com/trends/dining-venue.md) - [Takeout-Inspired Frozen Pizzas](https://www.trendhunter.com/trends/craft-pizza.md) - [Branded Pizza Giveaways](https://www.trendhunter.com/trends/pizza-giveaways.md) - [Pizza-Centric Collabs](https://www.trendhunter.com/trends/house-of-sunny-and-pizza-unlock.md) - [Pizza-Themed Beer Promotions](https://www.trendhunter.com/trends/old-golden-hen.md)