# Capitalizing on Collisions Crashvertise Campaigns Make High Impact Advertising for Onlookers By Amelia Roblin | Published 2010-12-20 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/crashvertise-campaigns References: [autoblog](http://www.autoblog.com/2010/12/18/video-crashvertising-coming-soon-to-a-traffic-jam-near-you/) & [crashvertise](http://www.crashvertise.com/index.html) Who doesn't slow down his vehicle to take a peek at the scene of a car crash? Crashvertise campaigns intend to exploit this captive [automotive audience](https://www.trendhunter.com/trends/electric-capri) by arriving at the location of the accident and setting up [signs and billboards](https://www.trendhunter.com/trends/dreamies-treats) to market its quotidian cause. Employing attractive tight-T-shirt-wearing girls holding big red signs and placing branded pylons and emergency triangles, Crashvertise campaigns communicate to a drama-driven crowd. Listing global statistics on [car accidents](https://www.trendhunter.com/trends/where-have-you-been) and automotive theft, this crashvertising concept seems to be clever on one hand and contemptible on another -- it's a very good thing that it is actually just a spoof. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 12% | Activity: 77% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Crashvertising Campaigns:** The rise of crashvertising campaigns presents opportunities for advertising agencies to create high-impact and attention-grabbing marketing strategies at accident scenes. - **Exploiting Automotive Audience:** There is a potential for businesses to leverage the captive audience at car crash scenes for advertising purposes, offering disruptive innovation in the field of outdoor marketing. - **Clever and Contemptible Concepts:** The clash between cleverness and controversy in crashvertisement campaigns opens the door for disruptive innovation in the advertising industry by pushing boundaries and challenging norms. ### Sectors Adopting This - **Advertising:** The crashvertising trend offers new opportunities for advertising agencies to create attention-grabbing campaigns and reach audiences in unexpected ways. - **Outdoor Marketing:** The collision-focused advertising trend creates a disruptive opportunity for the outdoor marketing industry to leverage accident scenes as unique advertising spaces. - **Automotive Industry:** The rise of crashvertisement campaigns provides opportunities for automotive industry players to collaborate with advertising agencies and explore innovative ways to connect with consumers at accident scenes. ## Related on Trend Hunter - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Witty Advertising Campaigns](https://www.trendhunter.com/trends/self-referential-marketing.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Online Car Retailer Campaigns](https://www.trendhunter.com/trends/deflate-the-dealership.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Interactive E-Waste Billboards](https://www.trendhunter.com/trends/cash-for-trash.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md)