# Catwalk-Crashing Promo Stunts Borat Storms Milan By lourdes sanchez bayas | Published 2008-09-27 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crashing-fashion-shows-to-promote-films-borat-storms-milan-catwalk References: [popeater](http://www.popeater.com/movies/article/baron-cohens-bruno-strikes-in-italy/189534) & [dailymail](http://www.dailymail.co.uk/tvshowbiz/article-1062374/VIDEO-Sacha-Baron-Cohen-held-police-outrageous-stunt-Milan-catwalk.html) Sacha Baron Cohen, who rose to fame for his portrayal of the idiotic reporter from Kazakhstan in Borat, crashed Agatha Ruiz de La Prada’s [Milan fashion show](https://www.trendhunter.com/trends/dirty-looks) looking like a homeless person and wearing layers upon layers of clothes. The stunt in all probability is part of Cohen’s ongoing [promo campaign](https://www.trendhunter.com/trends/mwcurated) for his upcoming film ‘Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male,’ which stars an Austrian [gay fashion reporter](https://www.trendhunter.com/trends/i-wool-survive) named Bruno. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 53% | Activity: 16% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Publicity Stunts](https://www.trendhunter.com/publicitystunts) ## Key Themes ### What's Driving This Trend - **Promo Stunts:** Disruptive innovation opportunity: Companies can leverage unconventional and attention-grabbing promotional stunts to create buzz and generate excitement around their products or services. - **Celebrity Endorsements:** Disruptive innovation opportunity: Brands can collaborate with well-known celebrities to gain visibility and credibility, reaching a wider audience and driving sales. - **Guerrilla Marketing:** Disruptive innovation opportunity: Brands can explore creative and unconventional marketing strategies that disrupt the traditional advertising landscape, capturing consumer attention and sparking conversations. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Fashion brands can experiment with unconventional runway shows and collaborations with celebrities or influencers to shake up the industry and generate buzz. - **Entertainment:** Disruptive innovation opportunity: Entertainment companies can utilize promotional stunts and celebrity endorsements to generate hype and increase audience engagement for their movies, TV shows, or music releases. - **Advertising:** Disruptive innovation opportunity: Advertising agencies can embrace guerrilla marketing tactics and non-traditional approaches to help their clients stand out and create memorable brand experiences. ## Related on Trend Hunter - [High Fashion Mud Runways](https://www.trendhunter.com/trends/balenciaga-2023-runway.md) - [Sophisticated Menswear Runway Shows](https://www.trendhunter.com/trends/gucci-men.md) - [Archetypal Fashion Debuts](https://www.trendhunter.com/trends/la-famiglia-collection.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [House-Like Paper Runways](https://www.trendhunter.com/trends/paper-show-space.md) - [Dynamic Fall-Centric Fashion Shows](https://www.trendhunter.com/trends/jordanluca-1.md) - [Charitable Fashion Shows](https://www.trendhunter.com/trends/couture-for-a-cause.md) - [Statement-Making Oatmeal Outfits](https://www.trendhunter.com/trends/porridge-dress.md) - [Potato Sack Couture Collections](https://www.trendhunter.com/trends/haute-potato-collection.md)