This new ad for the Hyundai Tucson features a town filled with crash test dummies who are seen driving. This may seem scary, but ironically, non of them crashed their car. The bizarre but lighthearted ad takes place in a white warehouse, decorated with street signs and roads. This artificial town was brought to life by a series of SUVs driven by crash test dummies.
The crash test dummies are shown driving distracted, on phones and tablets, but magically are able to avoid accidents. Once a car is nearing an accident, the Tucsons are shown to censor a possible accident and automatically engage their emergency brakes. This ingenious commercial is able to depict a humorous narrative but also showcases the safety capabilities of Hyundai cars.
Crash Test Dummy Ads
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Co-Branded Car Promotions
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Toy Car Crashing Ads
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