# Infomercial Overload In Dismal Economy, Televised Crapvertising Always Wins By Going Like Sixty | Published 2009-01-09 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/crapvertising-increase-down-economy-stay-home-buy-crap References: [npr.org](http://www.npr.org/templates/story/story.php?storyId=99087867&ft=1&f=1006) Get out your Snuggies and your credit card and get ready to call. [Infomercials will be flooding the airways](https://www.trendhunter.com/trends/equativ-shoppable-ads). Blame the economy. When television stations can’t sell their commercials to personal injury lawyers and used car lots, they turn the airtime over to businesses like Telebrands, who bring you everything you can’t possibly resist. “If you call now, we’ll double that amount,” and “Wait, there’s more,” will soon be echoing in your brain. **Implications** - Consumers in modern society have so many things to worry about that they have to be [directly presented with an item](https://www.trendhunter.com/trends/legitimate-you) in order to find it appealing. Companies trying to [sell a product](https://www.trendhunter.com/trends/which-launches-a-festive-campaign) could focus on this approach. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 14% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Commercials](https://www.trendhunter.com/commercials) ## Key Themes ### What's Driving This Trend - **Direct Product Presentation:** Companies can capitalize on the consumer's need for direct and appealing product presentation. - **Infomercial Marketing:** Utilizing infomercials as a marketing strategy can take advantage of the consumer's susceptibility to persuasive advertising. - **Economy-driven Advertising:** In a struggling economy, businesses can leverage infomercials as a cost-effective advertising option. ### Who This Affects Most - **Home Shopping:** The home shopping industry can benefit from infomercials, offering a direct and persuasive sales platform. - **As Seen on TV Products:** The As Seen On TV industry can use infomercials to showcase and sell their innovative and practical products. - **Direct Response Marketing:** The direct response marketing industry can employ infomercials as a highly effective advertising channel. ## Related on Trend Hunter - [New Streaming Service Formats](https://www.trendhunter.com/trends/streaming-services1.md) - [Deeply Discounted TV Deals](https://www.trendhunter.com/trends/1-tv.md) - [Second-Hand Home Goods Catalogs](https://www.trendhunter.com/trends/the-ikijijia-catalogue.md) - [Data-Driven Marketing](https://www.trendhunter.com/trends/datadriven-marketing.md) - [Throwback Grocery Campaigns](https://www.trendhunter.com/trends/summer-like-its-99.md) - [Marketer-Targeted Cereal Ads](https://www.trendhunter.com/trends/out-of-home-campaign.md) - [Anti-Shrinkflation Pizza Campaigns](https://www.trendhunter.com/trends/dominos-moreflation.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Dual-Screen Smart TVs](https://www.trendhunter.com/trends/telly-tv.md)