# Paying for Poorly-Wrapped Gifts 'Crap Wrap' is Perfect for the Super-Lazy Man By Cowbag | Published 2008-12-14 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/crap-wrap-faking-mens-wrapping-up References: [firebox](http://www.firebox.com/admin/crapwrap) The premise of this Firebox service and PR stunt is the idea that messy tape and torn paper are the hallmarks of a man wrapping a gift himself. Trust me, we *hate* it when another woman wraps our gifts. Firefox is brilliantly paying 20 of its male warehouse workers to [wrap up presents](https://www.trendhunter.com/trends/group-chat-wrap) with as little care as possible. The service is called "Crap Wrap," and aptly so. They even use [custom-ripped packing tape](https://www.trendhunter.com/trends/fun-foil)! I have always loved the UK website Firebox, but now I love them a little bit more for a [genius service and PR stunt](https://www.trendhunter.com/trends/its-not-the-thought-that-counts) that is brilliantly funny and hits their target audience spot on. Now men can fake it just as easily as women can. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 16% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) ## Key Themes ### Key Themes Behind This Trend - **Careless Gift Wrapping:** Businesses can offer a 'Crap Wrap' service for individuals who struggle with gift wrapping, creating market disruption in the gift industry. - **Custom Packing Tape:** Customized packing tape has the potential for business innovation in branding for companies in the e-commerce and shipping industries. - **Gender-based Product Marketing:** Brands can reconsider gender-based stereotypes in product marketing, recognizing that not all men are bad gift wrappers and not all women are naturally good at gift wrapping. ### Where This Applies - **Gift Wrapping Services:** Businesses providing gift wrapping services can take advantage of the 'Crap Wrap' trend to target customers who struggle with wrapping gifts. - **E-commerce:** E-commerce companies and online marketplaces can implement creative packaging designs and customized packing tape to enhance the customer experience and increase brand recognition. - **Shipping Services:** Customized packing tape can be used by shipping and logistics companies to enhance their brand image and leave a lasting impression on customers. ## Related on Trend Hunter - [Creative Gift Wrap](https://www.trendhunter.com/trends/clash-royale.md) - [Secret Gift-Wrapping Suites](https://www.trendhunter.com/trends/wrapping-rooms.md) - [AI-Powered Gift-Wrapping Tools](https://www.trendhunter.com/trends/the-food-group.md) - [Pizzeria Present Wrapping Services](https://www.trendhunter.com/trends/pizzaexpress-christmas-concierge.md) - [Confetti-Filled Wrapping Papers](https://www.trendhunter.com/trends/confetti-wrapping-paper.md) - [Branded Holiday Gifting Suites](https://www.trendhunter.com/trends/holiday-gifting-suite.md) - [Lickable Wrapping Paper](https://www.trendhunter.com/trends/lickable-wrapping-paper.md) - [Bacon-Scented Wrapping Papers](https://www.trendhunter.com/trends/black-label-bacon-wrapping-paper.md) - [Women Health Wrapping Papers](https://www.trendhunter.com/trends/wapping-paper.md)