# Heartbreaking Crane Games This Claw Vending Machine Delivers a Message About the Homeless By Laura McQuarrie | Published 2015-01-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/crane-game References: [creativeguerrillamarketing](http://www.creativeguerrillamarketing.com/guerrilla-marketing/crane-game-encourages-donations-help-homeless-people-unique-way/) & [gentedelacalle.cl](http://www.gentedelacalle.cl/) To increase awareness about Chile's [homeless population](https://www.trendhunter.com/trends/housing-canada-coalition), the Fundación Gente de la Call (Foundation for Street People) set up a crane game. The somber game featured a diorama of homeless figurines, which people could attempt to rescue if they put a coin into the machine. From the looks of it, the crane game was impossible, but this was a strong part of what makes the machine's [message so powerful](https://www.trendhunter.com/trends/humanity-games). After a while of playing, the machine would release a card that read: "A coin doesn't get anyone off the streets." Although the machine may leave people feeling frustrated and helpless, it's likely a message they won't forget the next time they encounter someone in need of aid on the streets. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 16% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Homeless Awareness Vending Machines:** Develop claw machines that educate users about homelessness. - **Interactive Public Awareness Campaigns:** Create street machines that use gameplay to spread social messages. - **Social Justice Messaging Through Play:** Design gaming experiences that inspire users to take action towards creating a just society. ### Who This Affects Most - **Arcade Game Industry:** Partner with nonprofits and foundations to create compelling educational gaming experiences. - **Nonprofit Fundraising Sector:** Incorporate educational interactive experiences in fundraising events. - **Advertising and Marketing Industry:** Create interactive ad campaigns that highlight social injustices and inspire change. ## Related on Trend Hunter - [Immersive Oversized Crane Games](https://www.trendhunter.com/trends/dave-busters-human-crane.md) - [Human Claw Machines](https://www.trendhunter.com/trends/human-claw-machine.md) - [Arcade-Style Game Machines](https://www.trendhunter.com/trends/andamiro-usa.md) - [Living Condition Awareness Dollhouses](https://www.trendhunter.com/trends/unwelcome-home.md) - [Arcade Game-Inspired Purses](https://www.trendhunter.com/trends/claw-purse.md) - [Domestic Awareness Campaigns](https://www.trendhunter.com/trends/this-is-not-a-home.md) - [Prize-Winning Arcade Pop-Ups](https://www.trendhunter.com/trends/gacha-catch.md) - [Crane Game Snacks](https://www.trendhunter.com/trends/mogmog-catcher.md) - [Life-Size Claw Machines](https://www.trendhunter.com/trends/claw-machine.md)