# Beautifully Balanced Lighting Matt Downer's Crane Floor Lamp is Elegant and Romantic By Meghan Young | Published 2011-08-30 | Updated 2011-09-03 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/crane-floor-lamp References: [contemporist](http://www.contemporist.com/2011/08/30/the-crane-lamp-by-matt-downer/) & [mattdownerdesigns](http://www.mattdownerdesigns.com/) There is something quite whimsical about the Crane Floor Lamp. Although it is obviously inspired by a crane, its shape and material make it also look like a stripped-down tree that still wants to protect and shade anyone that rests underneath its reach. It is this singlemindedness that lends a romantic and chivalrous vibe. Designed by Matt Downer, who was raised in Manhattan Beach and now works and lives in Telluride, the Crane Floor Lamp is quite the departure from the sketchy skateboards and catapults he used to build as a child. Yet it is that [passion for woodwork](https://www.trendhunter.com/trends/wooden-soul) that made him pursue it despite an degree in philosophy and religious studies. The Crane Floor Lamp's elegant stance and [soft lighting](https://www.trendhunter.com/trends/takeout-lamp) shows how talented and skilled Downer is. The [golden rock on the end](https://www.trendhunter.com/trends/nau-design) is an especially nice touch. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 29% | Activity: 13% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Whimsical Lighting Designs:** Opportunity for designers to create lighting fixtures that combine whimsical and elegant elements. - **Nature-inspired Furniture:** Potential for furniture designers to incorporate natural shapes and materials into their creations. - **Romantic Home Decor:** Opportunity for home decor companies to develop products that evoke a romantic and chivalrous ambiance. ### Sectors Adopting This - **Interior Design:** Innovative lighting designs can disrupt the interior design industry by offering unique and captivating options for customers. - **Furniture Manufacturing:** Furniture manufacturers can explore nature-inspired designs to differentiate their products in the market. - **Home Decor Retail:** Home decor retailers can tap into the demand for romantic and whimsical products by offering a curated selection to consumers. ## Related on Trend Hunter - [Scenic Architecture Lamps](https://www.trendhunter.com/trends/architecture-inspired-table-lamp.md) - [Bamboo Forest-Inspired Floor Lamps](https://www.trendhunter.com/trends/lightbone.md) - [Sculptural Lunar Lighting Solutions](https://www.trendhunter.com/trends/moonsetter-floor-lamp.md) - [Nature-Inspired Living Space Lights](https://www.trendhunter.com/trends/moonlight-floor-lamp.md) - [Archetypal Conical Light Designs](https://www.trendhunter.com/trends/fragile-lamp.md) - [Simplistic Angular Desktop Illuminators](https://www.trendhunter.com/trends/linear-table-lamp.md) - [Kinetic Insect Sculpture Lamps](https://www.trendhunter.com/trends/dragonfly-balance-light.md) - [Origami-Inspired Floor Lamps](https://www.trendhunter.com/trends/ori-lamp.md) - [Elegant Axis-Mounted Lamps](https://www.trendhunter.com/trends/pendulum-lamp.md)