# Collaboration Cranberry Cookies The Crumbl Cookies Cranberry White Chip Cookie is Limited-Edition By Michael Hemsworth | Published 2021-11-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cranberry-white-chip-cookie References: [brandeating](https://www.brandeating.com/2021/11/crumbl-cookies-launches-cranberry-white-chip-cookie-for-thanksgiving-week-only.html) & [crumblcookies](http://crumblcookies.com/)  The [Crumbl](https://www.trendhunter.com/trends/triple-berry-cobbler) Cookies [Cranberry](https://www.trendhunter.com/trends/thomas-breads) White Chip Cookie has been created thanks to a partnership with [Ocean Spray](https://www.trendhunter.com/trends/cranberry-white-chip) that will provide consumers with an alternative treat to enjoy this Thanksgiving in the US. The limited-edition cookie is being launched for Thanksgiving week only and features a buttery cookie that has been paired with a hint of vanilla flavor. This is further enhanced with Craisins from Ocean Spray along with white chocolate chips to give it a tart yet sweet flavor profile. The Crumbl Cookies Cranberry White Chip Cookie is available now for purchase both in-store as well as online through the end of the week on November 27, 2021. The cookie is likely to be a hit amongst those seeking out a new take on some classic seasonal fare. Image Credit: Crumbl Cookies ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 62% | Activity: 94% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Collaborations:** Opportunities for businesses to partner with complementary brands to create unique, limited-time product offerings. - **Seasonal Flavors:** Opportunities for food industry professionals to experiment with unconventional seasonal flavors for festive product launches. - **Alternative Treats:** Opportunities for companies to create alternative treats that cater to specific dietary needs or preferences, such as gluten-free or plant-based options. ### Industries Being Reshaped - **Food and Beverage:** Collaborations with food and beverage brands to create unique product offerings could lead to increased customer interest and sales. - **Culinary Arts and Hospitality:** Training programs for chefs and restaurant staff on how to incorporate alternative, seasonal flavors into their recipes to attract new customers. - **Health and Wellness:** Opportunities for healthcare professionals and wellness brands to collaborate on the creation of alternative treats that cater to specific dietary needs or preferences. ## Related on Trend Hunter - [Dried Cranberry-Infused Cookies](https://www.trendhunter.com/trends/cranberry-white-chip.md) - [Triple Berry-Packed Cookies](https://www.trendhunter.com/trends/triple-berry-cobbler.md) - [Hybrid Brownie Crust Cookies](https://www.trendhunter.com/trends/brookie-dough-pie.md) - [Tart-Sweet Festive Butters](https://www.trendhunter.com/trends/ocean-spray-x-popup-bagels.md) - [Raspberry Doughnut-Inspired Cookies](https://www.trendhunter.com/trends/raspberry-doughnut-cookie.md) - [Collaborative Breakfast Cookies](https://www.trendhunter.com/trends/strawberry-pop-tarts-cookie.md) - [Cornbread-Inspired Cookies](https://www.trendhunter.com/trends/cornbread-honey-cake-cookie.md) - [Strawberry Crumb Cake Cookies](https://www.trendhunter.com/trends/strawberry-crumb-cake-cookie.md) - [Peachy Sugar Cookies](https://www.trendhunter.com/trends/peach-sugar-cookie.md)