# Cranberry Vodka Seltzers NÜTRL Debuts Cranberry Vodka Seltzer Just in Time for the Holiday Season By Grace Mahas | Published 2021-11-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/cranberry-vodka-seltzer References: [nutrlusa](https://nutrlusa.com/?ds)  In celebration of the holiday season, [NÜTRL](https://www.trendhunter.com/trends/ntrl-orange) -- the beloved canned vodka seltzer brand by [Anheuser-Busch](https://www.trendhunter.com/trends/ntrl-canned-vodka-seltzer) -- recently expanded its portfolio with the introduction of the limited-release cranberry variety pack featuring four flavors: Classic Cranberry, Cranberry Orange, Cranberry Grapefruit, and Cranberry Apple. The new beverages boast a 4.5% ABV and are made with only simple ingredients -- vodka, seltzer, and real fruit juice. “The holiday period is the biggest time for cranberry, with 20% of yearly consumption by US consumers happening during Thanksgiving week alone,” says Group Vice President of [Beyond Beer](https://www.trendhunter.com/trends/svns-hard-7up), Monica Rustgi. “With hard seltzer being one of the fastest-growing categories in alcohol, NÜTRL wanted to bring consumers the best of both worlds this holiday season with a first-of-its-kind all cranberry seltzer variety pack.” Image Credit: NÜTRL ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 73% | Activity: 78% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Holiday-inspired Beverages:** Opportunity for brands to create limited-edition beverages that cater to seasonal demands and consumer preferences for unique flavor combinations. - **Canned Alcoholic Seltzers:** Rapidly growing category in the alcohol industry with potential for novel flavors and ingredients to differentiate from competitors. - **Simple Ingredient Beverages:** Growing trend of consumers seeking transparency in ingredient lists and preference for products made with simple, natural ingredients. ### Sectors Adopting This - **Alcoholic Beverages:** Opportunity for alcoholic beverage companies to capitalize on the growing trend of canned, flavored seltzers with unique offerings that cater to seasonal demands and consumer preferences. - **Consumer Packaged Goods:** Potential for CPG companies to leverage the trend of simple, natural ingredients and create limited-edition products that cater to seasonal demands and consumer preferences. - **Food and Beverage Retail:** Opportunity for retailers to stock up on seasonal and limited-edition beverages that cater to consumer preferences for unique flavors and ingredient transparency. ## Related on Trend Hunter - [Tangy Citrus Vodka Seltzers](https://www.trendhunter.com/trends/ntrl-orange.md) - [Refreshing Alcoholic Seltzer Flavors](https://www.trendhunter.com/trends/ntrl-strawberry.md) - [Mango Juice-Infused Seltzers](https://www.trendhunter.com/trends/vodka-seltzer.md) - [Spiked Sparkling Lemonade Drinks](https://www.trendhunter.com/trends/ntrl-lemonade-vodka-seltzer.md) - [Sparkling Cranberry Vodka Beverages](https://www.trendhunter.com/trends/sparkling-cranberry-vodka-beverage.md) - [Spirits-Based Seltzers](https://www.trendhunter.com/trends/truly-vodka-seltzer.md) - [Festive Hard Seltzer Beverages](https://www.trendhunter.com/trends/holiday-party-pack-2.md) - [Juicy Fall-Inspired Alcoholic Beverages](https://www.trendhunter.com/trends/simply-spiked-cranberry.md) - [Fruity Vodka Crossover Drinks](https://www.trendhunter.com/trends/absolut-1.md)