# Italian Craft IPAs CRAK Brewery's 'New World' Craft IPA is Fruity and Gluten-Free By Colin Smith | Published 2022-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crak-new-world References: [hopfnung.ch](https://hopfnung.ch/CRAK-New-World-GF-IPA_1) & [shop.crakbrewery](https://shop.crakbrewery.com/)  'CRAK Brewery,' the Campodarsego-based Italian craft brewery, has launched 'CRAK New World,' a [gluten-free India Pale Ale (IPA)](https://www.trendhunter.com/trends/easy-dust-ipa). This IPA combines [citrus flavors](https://www.trendhunter.com/trends/citrus-sea-ipa) with light malts and a good level of bitterness to deliver a fully balanced flavor profile. New World is made with three different hops, Amarillo, Centennial, and Ekuanot, and is a delicately crafted IPA suited for beer connoisseurs. The can that New World is packaged in is also designed to reflect the beer's balance of flavors. The can features a [black-blue-red ombre design](https://www.trendhunter.com/trends/range-of-beers) where each of the colors blend into each other as they go down the can. CRAK's New World comes in a 400 mL can for roughly $6 USD, and is available for purchase from various online shipping retailers in a per-can order, or in optional bundles on CRAK's website. Image Credit: CRAK Brewery ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 2% | Activity: 3% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Gluten-free Craft Beer:** Craft breweries can capitalize on the increasing demand for gluten-free beer options by creating delicately crafted IPAs using alternative grains. - **Fruit-infused Ipas:** Breweries can experiment with adding citrus and other fruit flavors to IPAs to create a fully balanced flavor profile and appeal to the growing demand for unique, flavorful beer options. - **Craft Beer Packaging Design:** Craft breweries can stand out in the crowded beer market by investing in distinctive and visually appealing packaging designs that reflect the flavors and character of their unique beer offerings. ### Industries Being Reshaped - **Craft Brewing:** Craft breweries can explore innovative ingredient and packaging ideas to appeal to discerning beer drinkers and stand out in a crowded market. - **Food and Beverage Retail:** Retailers can cater to the growing demand for unique and flavorful beer options by stocking a range of craft IPAs with distinctive packaging and flavor profiles. - **E-commerce:** Online beer retailers can capitalize on the increasing demand for craft IPAs by offering a wide variety of unique and hard-to-find options with easy and convenient shipping options. ## Related on Trend Hunter - [Global Alcohol-Free Hazy IPAs](https://www.trendhunter.com/trends/gruvi-juicy-ipa.md) - [Crisp Italian-Style Pilsners](https://www.trendhunter.com/trends/italianstyle-pilsner.md) - [Seasonal Craft Beers](https://www.trendhunter.com/trends/galaxy-ripple-imperial-ipa.md) - [Collaborative European IPAs](https://www.trendhunter.com/trends/sunrise-sunset-ipa.md) - [Experimental Craft IPAs](https://www.trendhunter.com/trends/craft-ipa.md) - [Juicily Hopped IPA Beers](https://www.trendhunter.com/trends/ipa-beers.md) - [Hop-Forward Flagship IPAs](https://www.trendhunter.com/trends/flavorful-ipa.md) - [Rejuvenated West Coast IPAs](https://www.trendhunter.com/trends/rejuvenated-west-coast-ipa.md) - [Masterfully Crafted IPAs](https://www.trendhunter.com/trends/west-coast-ipa1.md)