# Dripping Graffiti Facades Craig Costello Sprays the Museum of Image and Sound By Katie Cordrey | Published 2010-09-12 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/craig-costello References: [cultofbeauty](http://cultofbeauty.com/2010/07/krink-at-rojo-nova/) & [krink](http://krink.com/blog/?p=2169) Craig Costello, aka KR or KRINK, [street artist](https://www.trendhunter.com/trends/surreal-street-art-1) and founder of his handmade ink and spray company, recently [painted the outside of The Museum](https://www.trendhunter.com/trends/piranha-tank) of Image and Sound in Sao Paulo, Brazil as part of a [new exhibit](https://www.trendhunter.com/trends/crafted-world-exhibition-1) entitled 'Rojo Nova.' Rojo is an open independent creative consortium with headquarters in Spain, Italy and Brazil that promotes and supports the contemporary arts; they couldn't have chosen a more contemporary artist than Craig Costello to give the museum a new look. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 26% | Activity: 22% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### Key Themes Behind This Trend - **Urban Art:** Disruptive innovation opportunities include incorporating street art into urban design projects and creating interactive and immersive art experiences. - **Handmade Ink:** Disruptive innovation opportunities include developing sustainable, eco-friendly ink options for artists and exploring collaborations between ink makers and digital printing companies. - **Creative Consortia:** Disruptive innovation opportunities include creating global networks of artists and organizations to foster collaboration, cross-cultural exchange, and resource-sharing. ### Where This Applies - **Art Museums:** Disruptive innovation opportunities include integrating technology and interactive elements into traditional art museum spaces to enhance visitor engagement and create unique experiences. - **Street Art Supplies:** Disruptive innovation opportunities include developing innovative packaging and sustainable materials for street art supplies, as well as exploring direct-to-consumer e-commerce platforms. - **Creative Collaborations:** Disruptive innovation opportunities include fostering collaborations between artists, brands, and organizations across different industries to create unique marketing campaigns and products. ## Related on Trend Hunter - [Graffiti-Inspired Marker Sets](https://www.trendhunter.com/trends/graffitiinspired-marker-set.md) - [Museum-Approved Artist Collaborations](https://www.trendhunter.com/trends/museum-of-graffiti.md) - [Vibrant City Installations](https://www.trendhunter.com/trends/craig-karl2.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Graffiti Culture Art Exhibits](https://www.trendhunter.com/trends/1970s-graffiti-today.md) - [Collaborative Monochromatic Art Exhibitions](https://www.trendhunter.com/trends/collaborative-monochromatic-art-exhibition.md) - [Provoking Graffiti Exhibits](https://www.trendhunter.com/trends/david-ruggeri.md) - [Artistic Spray Paint Events](https://www.trendhunter.com/trends/rusto.md) - [Sneaker Fused Ceramic Exhibitions](https://www.trendhunter.com/trends/drip-exhibition.md)