# Couture Leaping Lady Captures Craig Arend Makes Models Jump for Joy in the Streets By Olivia123 | Published 2011-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/craig-arend References: [honestlywtf](http://honestlywtf.com/sightings/jump-jump/) & [altamiranyc.blogspot](http://altamiranyc.blogspot.com/) This delightful series of street snapshots by photographer Craig Arend will have you jumping for joy. Arend recently captured these moments during the Fall 2011 [Couture](https://www.trendhunter.com/trends/haute-couture) show in Paris, France. Straying from traditional serious shoots, Arend opted to flaunt fun fashions by encouraging his models to move. The stunning subjects can be seen leaping, jumping and prancing through the [streets of Paris](https://www.trendhunter.com/trends/longchamp-x-constantin-riant) with huge grins on their faces. The jumps even made the fashions more appealing; the air billows through the skirts and blouses, folding the fabrics beautifully. Craig Arend proves that [couture can also be fun](https://www.trendhunter.com/trends/wild-rose-sparrow) and games. **Implications** - Consumers have become desensitized to the majority of images in advertisements due to their overwhelming abundance in society. These consumers now only appreciate advertisements that attract them with unusual and creative content. Companies should consider incorporating atypical graphics into their marketing campaigns to appeal to a wider consumer audience. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 43% | Activity: 43% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Advertising:** Companies can attract consumers by incorporating atypical graphics into their marketing campaigns. - **Creative Fashion Photography:** Photographers can explore new ways to capture fashion by encouraging movement and fun. - **Embracing Playfulness in Couture:** Couture designers can experiment with fun and engaging elements in their fashion collections. ### Sectors Adopting This - **Advertising:** The advertising industry can benefit from incorporating unconventional graphics to attract consumer attention. - **Photography:** Photographers can explore creative techniques in fashion photography to capture unique and engaging images. - **Fashion Design:** Couture designers can embrace playfulness and incorporate fun elements in their fashion collections to appeal to a wider audience. ## Related on Trend Hunter - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Exquisite High Jewelry Campaigns](https://www.trendhunter.com/trends/campaign-film.md) - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Playful Spring-Forward Statements](https://www.trendhunter.com/trends/marc-jacobs-charm-collection.md) - [Couture Ketchup Dresses](https://www.trendhunter.com/trends/la-robe-ketchup.md)