# Vivid Symbolic Branding Mild Whistle’s Crafty Branding Identity is Warm and Attractive By Farida Helmy | Published 2014-04-28 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/crafty-branding-identity References: [inspirationhut.net](http://inspirationhut.net/inspiration/branding-project-mild-whistle-oddds/) & [oddds](http://oddds.com/) There is something so visually appealing about this new crafty branding identity for Mild Whistle. With a bold color palette that focuses on just three hues: a warm white, a turquoise blue and an understated bronze, the design whizzes at Oddds get it just right. Able to intertwine both a [contemporary look](https://www.trendhunter.com/trends/legitimate-you) and a slightly historical symbolic look at the same time, this crafty branding identity is bound to get Mild Whistle a whole lot of attention. The design team also made the perfect choices when it came to the [casual bold typeface](https://www.trendhunter.com/trends/good-enough-logos), the simple random illustrations used to give a little flair, the shapes used and the touch of glam with the use of bronze. “Mild Whistle identity stems from a paradox effect surrounded by a combination of funk layering beyond formality. Like a gentle thunder – where two opposites or complexities brings about the designer’s works as it; being louder than what the designer intends,” says the team from Oddds. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 94% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Contemporary Symbolic Design:** Opportunity for other brands to incorporate bold yet simple design elements with a touch of historical symbolism to make their branding stand out. - **Minimalistic Color Palette:** Opportunity for brands to experiment with a limited number of colors, but still create a visually appealing and distinctive brand identity. - **Casual Yet Bold Typeface:** Opportunity for brands to use a typeface that balances a casual and friendly vibe with a powerful and impactful presence. ### Industries Being Reshaped - **Graphic Design:** Graphic design firms and agencies can utilize the Mild Whistle branding as inspiration when creating brand identities for their clients. - **Marketing and Advertising:** Marketing and advertising professionals can incorporate the concept of clever and eye-catching branding into their campaigns and strategies. - **Packaging Design:** Packaging designers can take cues from the minimalistic color palette and bold typography used in the Mild Whistle branding to create packaging that stands out on store shelves. ## Related on Trend Hunter - [Visual Beer Brand Identities](https://www.trendhunter.com/trends/visual-brand-identity1.md) - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Retro-Inspired Beer Cans](https://www.trendhunter.com/trends/bellwoods-brewery.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Bright Brand Identity Updates](https://www.trendhunter.com/trends/big-hug-1.md) - [Refreshed Non-Alc Brand Identities](https://www.trendhunter.com/trends/mockly.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md)