# Dog-Friendly Bone Broth Cans Crafty Beasts Brewing Company Makes "Ale" for Dogs with Food Waste By Laura McQuarrie | Published 2024-05-09 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/crafty-beasts-brewing-company References: [globalnews](https://globalnews.ca/news/10432320/company-launches-non-alcoholic-beer-for-dogs-canines-crack-a-cold-one/) & [facebook](https://www.facebook.com/photo.php?fbid=892129182919205&set=pb.100063663935851.-2207520000&type=3)  Crafty Beasts Brewing Company makes non-alcoholic brews for dogs that treat beloved [canine companions](https://www.trendhunter.com/trends/drinks-for-dog-health) to all-natural Canadian-sourced bone broth with fruits, vegetables and proteins. These canned refreshments for dogs make the most of ingredients like [diverted food waste](https://www.trendhunter.com/trends/beyond-belief-brewing) from beef, seafood and fruits, and vegetables leftover from human markets. Currently, about 60% of the ingredients come from safe food waste sources and the company has its eye on upping that percentage to 100% in the future. Catch Pumpkin Ale, Fetch Pale Ale and Unleashed Blueberry Ale are the three canine-friendly alcohol-free brews available. Cindy James of Halifax, the co-owner and president of Crafty Beasts Brewing Company, was inspired to develop these dog-friendly [canned bone broth](https://www.trendhunter.com/trends/broya-bone-broth) "ales" after visiting a dog bar in Croatia serving similar drinks. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 77% | Activity: 82% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Pet Beverages:** Exploring the creation of eco-friendly beverages for pets using upcycled ingredients and plant-based formulations. - **Food Waste Utilization in Pet Industry:** Leveraging diverted food waste for innovative pet products, transforming surplus resources into valuable pet refreshments. - **Unique Canine Beverage Market:** Introducing a new segment in the pet market with specialized brews tailored to canine tastes and nutritional needs. ### Where This Applies - **Pet Food & Beverage:** Pioneering innovative products that merge sustainability, health, and pet consumer preferences in the pet food and beverage sector. - **Food Waste Management:** Creating opportunities to repurpose food waste from diverse sources to develop high-value pet products and reduce environmental impact in the food industry. - **Pet Hospitality & Entertainment:** Transforming the pet entertainment landscape by offering unique drinking experiences for dogs, inspired by human beverage culture, in pet-friendly settings. ## Related on Trend Hunter - [Dog-Friendly Bone Broth Cans](https://www.trendhunter.com/trends/premium-dog-beer.md) - [Autumnal Dog-Friendly Brews](https://www.trendhunter.com/trends/pumpkin-spice-busch-dog-brew.md) - [Dog-Friendly Brews](https://www.trendhunter.com/trends/busch-light-turkey-brew.md) - [Dog-Friendly Sodas](https://www.trendhunter.com/trends/jones-craft-dog-soda.md) - [Dog Rescue-Supporting Beers](https://www.trendhunter.com/trends/american-lager.md) - [Brewery-Backed Dog Merchandise](https://www.trendhunter.com/trends/brewdog-1.md) - [Dog-Friendly Canned Smoothies](https://www.trendhunter.com/trends/doothie.md) - [Dog-Friendly Patio Menus](https://www.trendhunter.com/trends/dog-patio-menu.md) - [Insurance Brand Beers](https://www.trendhunter.com/trends/fetch-pale-ale.md)