# RTD Eco-Conscious Highballs Crafthouse Cocktails Launches 'Gin & Tonic' and 'Vodka Soda' By Kanesa D | Published 2023-02-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/crafthouse-cocktails References: [bevnet](https://www.bevnet.com/news/2023/crafthouse-cocktails-launches-highballs) & [crafthousecocktails](https://crafthousecocktails.com/)  Crafthouse [Cocktails](https://www.trendhunter.com/trends/absolut-cocktails), founded by world champion bartender Charles Joy, has launched two new highballs called ‘Gin & Tonic’ and ‘[Vodka Soda](https://www.trendhunter.com/trends/vodka-refreshers).’ The ‘Gin + Tonic’ offers a premium, handmade gin made to Charles Joly's requirements and features four botanicals: juniper, coriander, cardamom, and lemon peel. The tonic in the bespoke gin contains quinine, which adds a touch of bitterness along with some spice, citrus, and a hint of sweetness. The vodka soda combines [premium vodka](https://www.trendhunter.com/trends/premium-vodka-cocktails), precisely carbonated seltzer water, and a squeeze of fresh lemon juice for a flavorful, exciting experience. Crafthouse Cocktails is known for its fine ingredients, intense distilling process, and attention to detail. Both drinks are available in select states and on Reservebar. Image Credit: Crafthouse Cocktails ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 33% | Activity: 45% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Ready-to-drink Beverages:** There is an opportunity for manufacturers to create more eco-conscious packaging and ingredients for RTD beverages. - **Premium Handmade RTD Beverages:** There is an opportunity for manufacturers to create more high-end RTD beverages that offer a unique taste and premium ingredients. - **Carbonated RTD Beverages with Natural Ingredients:** There is an opportunity for manufacturers to create carbonated RTD beverages with natural ingredients that offer a healthier alternative to traditional RTD cocktails. ### Where This Applies - **Alcoholic Beverage Industry:** The alcoholic beverage industry can capitalize on the growing demand for high-quality RTD cocktails with premium ingredients and eco-friendly packaging. - **Packaging Industry:** The packaging industry can capitalize on the trend of eco-friendly RTD beverages by creating sustainable packaging solutions that reduce waste. - **Carbonation Machine Industry:** The carbonation machine industry can capitalize on the trend of natural carbonated RTD beverages by creating machines that use natural ingredients and offer a healthier alternative to traditional carbonation methods. ## Related on Trend Hunter - [Crafty Canned Cocktails](https://www.trendhunter.com/trends/crafty-canned-cocktail.md) - [Summery Canned Cocktails](https://www.trendhunter.com/trends/post-meridiem-spirits.md) - [Culinary-Inspired Vodka Sodas](https://www.trendhunter.com/trends/vaqit.md) - [Low-ABV Canned Cocktails](https://www.trendhunter.com/trends/tattersall-distilling-canned-cocktails.md) - [Artisanal High-ABV Cocktails](https://www.trendhunter.com/trends/canned-craft-cocktails.md) - [Citrusy Branded Spirit Cocktails](https://www.trendhunter.com/trends/skyy-vodka-soda.md) - [Fruit-Forward Vodka Cocktails](https://www.trendhunter.com/trends/squeezed-vodka-cocktails.md) - [Versatile RTD Cocktails](https://www.trendhunter.com/trends/the-cocktail-collection.md) - [Spring-Ready RTD Cocktails](https://www.trendhunter.com/trends/greenbar-distillery.md)