# Neon Illustation-Donned Buildings OMA Adorns a Building for the Crafted World Exhibition By Amy Duong | Published 2025-04-02 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/crafted-world-exhibition-1 References: [oma](http://oma.com/) & [dezeen](https://www.dezeen.com/2025/03/31/oma-neon-facade-loewe-crafted-world/)  As a part of the latest edition of fashion house [Loewe's](https://www.trendhunter.com/trends/crafted-world) Crafted World exhibition, Dutch design firm [OMA](https://www.trendhunter.com/trends/crafted-world-exhibition) has adorned a building in Tokyo's Harajuku center with bright art. The space is decorated with neon graphics along the exterior and continued on the inside in the form of stickers. This way, visitors could use it to decorate the staircase, which was left to be more bare. It is a form of activity and encourages interaction. Architect at OMA, Giulio Margheri speaks to [Dezeen](https://www.trendhunter.com/trends/netherlands-pavilion) at the opening, "The facade in Shanghai was more to signal an entrance; here we had a free-standing building, so we had to consider the whole building. So the facade becomes an occasion to think about how it can be the interface between the exhibition itself and the city on the outside – almost like it was a room towards the city. We played with this idea of neon, bringing in some of the elements that are very present in the city, because of Tokyo, its lights and brightness." Image Credit: Loewe ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 37% | Activity: 34% | Freshness: 37% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Interactive Building Facades:** NEON-ILLUSTRATED DESIGN on building exteriors sparks creativity, transforming urban landscapes into engaging interactive spaces. - **Urban Art Installations:** TEMPORARY ARTISTIC EXHIBITS in city settings redefine how public art is consumed, blending modern aesthetics with everyday experiences. - **Participatory Urban Design:** NEON-STICKERED SURFACES invite public interaction, creating new opportunities for community engagement in architectural aesthetics. ### Where This Applies - **Architectural Design:** NEON ARTWORK enhances building facades, opening disruptive potential for aesthetic and experiential architecture. - **Public Art:** INTERACTIVE ART INSTALLATIONS in urban spaces provide innovative opportunities for engaging community-driven experiences. - **Real Estate Development:** NEON-ADORNED STRUCTURES offer disruptive advancements by integrating vibrant and customizable experiences in property design. ## Related on Trend Hunter - [Craftsmanship-Centric Artful Exhibitions](https://www.trendhunter.com/trends/crafted-world-exhibition.md) - [Glass Facade Shopping Centers](https://www.trendhunter.com/trends/harajuku-quest.md) - [Office Building Rainbow Facades](https://www.trendhunter.com/trends/vertical-rainbow-office.md) - [Bakery Converted Art Spaces](https://www.trendhunter.com/trends/the-lantern.md) - [Beijing Flagship Architecture](https://www.trendhunter.com/trends/louis-vuitton-sanlitun.md) - [texturally artistic fashion stores](https://www.trendhunter.com/trends/acne-studios-flagship-stores.md) - [Human Connection-Themed Art Installations](https://www.trendhunter.com/trends/satellite-exhibition.md) - [Playful Pop Installations](https://www.trendhunter.com/trends/louis-vuitton-octopus.md) - [Everyday Material Colorful Pavilions](https://www.trendhunter.com/trends/colorful-pavilions.md)