# Travel-Themed THC Beverage Lines Urb Launched Highlandia as Its Craft THC Seltzer Brand By Adam Harrie | Published 2026-08-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-thc-seltzer References: [highlandia](https://highlandia.com/)  Cannabinoid pioneer Urb has launched 'Highlandia,' positioning each destination-inspired craft THC seltzer, including Rocket Peak, Cottondew Clouds and Tangilime Grove, as a passport to a new world rather than a typical product line. The brand pairs [fast-acting nano THC](https://www.trendhunter.com/trends/riseau-thc-seltzer) with CBD for a smoother experience and uses plant-based, vegan ingredients and organic cane sugar rather than artificial sweeteners. Highlandia also offers three 750 ml full-strength 'free-spirit' bottles alongside its seltzer line. These are [low-calorie](https://www.trendhunter.com/trends/cornbread-hemp-thc-seltzers) and evaluated through the same lens as premium cocktails or better-for-you beverages. The brand also created an accessible travel guide to help newcomers navigate their first THC experience. As cannabis beverage brands compete for cultural relevance beyond novelty, Urb shows how leaning into immersive storytelling — treating flavors as destinations rather than descriptors — can differentiate a THC seltzer in an increasingly crowded functional beverage category. Image Credit: Highlandia ## Trend Insights (Trend Hunter) - Score: 8.4/10 - Popularity: 85% | Activity: 75% | Freshness: 91% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Destination-led Beverages:** Flavor portfolios framed as immersive places create stronger emotional differentiation in crowded beverage categories where taste alone is becoming less defensible. - **Fast-acting THC Seltzers:** Nano-emulsified cannabinoids are reshaping cannabis drinks into more predictable social alternatives that can compete with alcohol, mocktails and functional refreshments. - **Guided Cannabis Onboarding:** Beginner-focused education embedded into brand experiences reduces uncertainty around dosage and effects while expanding access for canna-curious consumers. ### Where This Applies - **Cannabis:** Premium positioning, lifestyle branding and controlled-dose formats are broadening cannabis beyond dispensary conventions into mainstream social consumption occasions. - **Functional Beverages:** Cannabinoid-infused seltzers are adding mood-modulating benefits to the better-for-you drink market, creating new competition for wellness sodas and non-alcoholic cocktails. - **Travel and Hospitality:** Destination-inspired product storytelling gives hospitality-adjacent brands a way to translate escapism, discovery and cultural cues into packaged consumer experiences. ## Related on Trend Hunter - [Juicy Cannabis Seltzers](https://www.trendhunter.com/trends/not-beer-vibed.md) - [Social THC Botanical Beverages](https://www.trendhunter.com/trends/new-sparkling-thc-beverage.md) - [Premium Alcohol Beverage Alternatives](https://www.trendhunter.com/trends/highpour.md) - [Hemp-Derived THC Beverages](https://www.trendhunter.com/trends/hempderived-thc-beverage.md) - [Fast-Acting Lab-Tested Cannabis Beverages](https://www.trendhunter.com/trends/quirk-thc-seltzer.md) - [Low-Dose Cannabis Beverages](https://www.trendhunter.com/trends/lowdose-cannabis-beverage.md) - [Music Festival-Themed Cannabis Drinks](https://www.trendhunter.com/trends/woodstock-goods.md) - [Sparkling Social Cannabis Drinks](https://www.trendhunter.com/trends/sojourn-thc-seltzers.md) - [High-Dose Hemp Refreshments](https://www.trendhunter.com/trends/stiiizy-drinks.md)