# Natural Craft Sodas Targeting Millennials, Caleb's Kola by Pepsi is Branded as a 'Craft Soda' By Laura McQuarrie | Published 2014-10-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-soda References: [thedieline](http://www.thedieline.com/blog/2014/10/8/pepsi-launches-new-craft-soda-calebs-kola) & [dailyfinance](http://www.dailyfinance.com/2014/10/08/pepsi-craft-soda-caleb-kola/) [PepsiCo's](https://www.trendhunter.com/trends/pepsi-prebiotic-cola) newest brand, 'Caleb's Kola,' is a craft soda that pays tribute to the inventor of Pepsi, Caleb Bradham. The drink was introduced to appeal to the [Millennial](https://www.trendhunter.com/trends/level-up-with-7up) generation, who have their eyes on products that are simple, authentic and have ingredients that are easy to pronounce. As such, Caleb's Kola is a simple drink that's made up of sparkling water, [Fair Trade](https://www.trendhunter.com/trends/tcho-lemon-twist) cane sugar, an extract from the kola nut and a blend of spices from around the globe. In line with the simplicity of the product itself, the bottle has a retro feel to it, with barely any flashy elements. Since there has been a real push for people to cut down on their consumption of soda, sugar and high fructose corn syrup, this alternative turns to natural sweeteners instead. ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 17% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Craft Soda Revival:** Craft sodas are making a resurgence due to millennials' desire for simple, authentic, and natural products. - **Natural Sweeteners:** Products that use natural sweeteners are becoming more popular as people look for alternatives to sugar and high fructose corn syrup. - **Retro Branding:** Retro and vintage branding is becoming popular among brands targeting millennials. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can explore using natural sweeteners and retro branding to appeal to health-conscious millennials. - **Craft Soda Industry:** The craft soda industry can capitalize on the desire for natural and authentic products among millennials. - **Marketing and Advertising Industry:** The marketing and advertising industry can offer retro and vintage branding services to brands targeting millennials. ## Related on Trend Hunter - [Prebiotic Soda Debuts](https://www.trendhunter.com/trends/pepsi-prebiotic-cola.md) - [Cold-Crafted Prebiotic Sodas](https://www.trendhunter.com/trends/prebiotic-sodas1.md) - [Grape-Flavored Better-For-You Sodas](https://www.trendhunter.com/trends/culture-pop-sodas.md) - [Health-Conscious Soda Lines](https://www.trendhunter.com/trends/no-cap-soda-pop.md) - [Premium 2-Ingredient Sodas](https://www.trendhunter.com/trends/apple-soda.md) - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-sodas.md) - [Low-Sugar Craft Sodas](https://www.trendhunter.com/trends/hoplark-the-soda-set.md) - [Gut-Healthy Colas](https://www.trendhunter.com/trends/sunsip-classic-cola.md) - [Co-Branded Craft Colas](https://www.trendhunter.com/trends/craft-cola.md)