# Historically Inspired Craft Sodas Gunna Drinks' Craft Soda Beverages are Based Off of Old Recipes By Laura McQuarrie | Published 2018-02-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-soda-beverages References: [barmagazine](http://barmagazine.co.uk/historic-recipes-inspire-new-craft-soft-drinks-range-gunna/) & [gunnadrinks](https://www.gunnadrinks.com/) [Gunna Drinks](https://www.trendhunter.com/trends/gunna-drinks-1) launched a range of four craft soda beverages inspired by historic recipes from around the world. The Gunna Original is made with sparkling water and natural ginger, pulling from a mocktail recipe called a "gunner" that was used by the [British Navy](https://www.trendhunter.com/trends/flavored-mixers) as a treatment for seasickness. While the formula for Steelworks is based on a refreshing drink that was enjoyed by Cape Town’s steelworkers, the Pink Punk is a sparkling water beverage that mimics a [Shirley Temple](https://www.trendhunter.com/trends/paiges-favorite-flavor). Gunna's range also includes the Muscovite, which draws inspiration from a lemonade recipe from Moscow. Although many of the original drinks were crafted to suit specific purposes in the past, the modern-day consumer will still appreciate the unique, low-sugar flavors. In particular, Gunna Drinks targets Millennials seeking out brands with personality and products with a story. Image Credit: Gunna Drinks ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 37% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Historically-inspired Craft Beverages:** Using historic recipes as inspiration for craft soda beverages. - **Low-sugar Beverages:** Offering unique and flavorful beverages that are low in sugar. - **Story-driven Products:** Targeting Millennials looking for products with personality and a story. ### Industries Being Reshaped - **Beverage:** Creating unique and low-sugar craft sodas based on historic recipes. - **Hospitality:** Offering story-driven and unique beverages to patrons seeking new experiences. - **Retail:** Selling low-sugar and historically-inspired craft sodas to consumers looking for niche products. ## Related on Trend Hunter - [Reformulated Immunity Lemonades](https://www.trendhunter.com/trends/gunna-drinks-1.md) - [Bubbly Canned Superdrinks](https://www.trendhunter.com/trends/shrubbly.md) - [Better-for-You Ginger Sodas](https://www.trendhunter.com/trends/soft-drinks-for-adults.md) - [Flower-Powered Craft Sodas](https://www.trendhunter.com/trends/drink-a-flower.md) - [Fragrant Naturalistic Soft Drinks](https://www.trendhunter.com/trends/franklin-sons-soft-drinks.md) - [Candy-Inspired Sodas](https://www.trendhunter.com/trends/candy-lips.md) - [Low-Sugar Craft Sodas](https://www.trendhunter.com/trends/hoplark-the-soda-set.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/spindrift-1.md) - [Indian-Inspired Sparkling Drinks](https://www.trendhunter.com/trends/bollygood.md)