# Antibiotic-Free Uncured Meats The Columbus Craft Meats Uncured Pepperoni and Salami are Savory By Michael Hemsworth | Published 2017-09-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-meats References: [preparedfoods](http://www.preparedfoods.com/articles/120323-columbus-craft-meats-uncured-antibiotic-free-salami) Meats like pepperoni and salami are made through a curing process that is associated with being somewhat unhealthy, so the [Columbus Craft Meats](https://www.trendhunter.com/trends/preassembled-charcuterie) seen here are intended to be a more natural alternative. Uncured and crafted with pork that is raised without the use of antibiotics, the meats come in three varieties including [Uncured Italian Dry Salami](https://www.trendhunter.com/trends/coro-foods), Uncured Genoa Salami and Uncured Pepperoni. Each of the meats are free from nitrates and nitrites yet keep a distinctly [savory flavor](https://www.trendhunter.com/trends/the-sausage-project-chicken-sausages) thanks to the use of various spices. A growing number of consumers are looking for products that are healthier alternatives to their favored foods rather than avoid them altogether. The Columbus Craft Meats pepperoni and salami are an example of how brands are responding to this shift with a distinct focus on quality and value. ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 46% | Activity: 12% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Health-conscious Alternatives:** The Columbus Craft Meats provide a natural and healthier alternative to traditional cured meats without sacrificing flavor. - **Antibiotic-free Meats:** The use of pork raised without antibiotics in the Columbus Craft Meats highlights a trend towards antibiotic-free options in the meat industry. - **Nitrate & Nitrite-free Products:** The absence of nitrates and nitrites in the Columbus Craft Meats showcases the growing demand for clean label products in the food industry. ### Industries Being Reshaped - **Meat Processing:** The meat processing industry can explore new production methods to offer antibiotic-free and nitrate-free products like the Columbus Craft Meats. - **Health Food:** The health food industry can capitalize on the rising interest in health-conscious alternatives by offering natural and antibiotic-free meat options. - **Food Retail:** Food retailers can cater to the demand for cleaner label products by stocking antibiotic-free and nitrate-free meat products, such as the Columbus Craft Meats, on their shelves. ## Related on Trend Hunter - [Uncured Charcuterie Meats](https://www.trendhunter.com/trends/margherita-allnatural-charcuterie-cuts.md) - [Preservative-Free Cured Meats](https://www.trendhunter.com/trends/olli-salumeria.md) - [Beef-Based Charcuterie Proteins](https://www.trendhunter.com/trends/brooklyn-cured.md) - [Uncured Salami Snacks](https://www.trendhunter.com/trends/soppressata-uncured-salami.md) - [Uncured Organic Pizza Pepperonis](https://www.trendhunter.com/trends/applegate-organics-pepperoni.md) - [Italian Ready-to-Serve Sausages](https://www.trendhunter.com/trends/premium-charcuterie-cuts.md) - [Nitrate-Free Deli Meats](https://www.trendhunter.com/trends/rovagnati.md) - [Authentic Uncured Pepperoni Pizzas](https://www.trendhunter.com/trends/genio-della-pizza-uncured-pepperoni.md) - [Artisanal Salami Products](https://www.trendhunter.com/trends/coro-foods.md)