# Minimally Processed Fruit Juices The RIPE Craft Juices are Cold-Pressed and Nutritious By Michael Hemsworth | Published 2017-02-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-juice References: [preparedfoods](http://www.preparedfoods.com/articles/119400-ripe-craft-juice) The various juices found on grocery store shelves are being panned by health-conscious consumers who are looking for a better option, which is being responded to by offerings such as RIPE Craft Juices. Created by FreshBev, the RIPE Craft Juices are a line of [cold-pressed juices](https://www.trendhunter.com/trends/sparkling-wellness-refreshers) that are put through minimal processing in order to maintain the best nutrition and flavor profile possible to ensure only the best is delivered to the consumer. The RIPE Craft Juices are cold-pressed in a single facility and bottled within minutes of being processed. This ensures that the [nutrients, vitamins and minerals](https://www.trendhunter.com/trends/sunrise-greens) that are within each of the various flavor varieties are maintained and that the juice is 100% the product of [real color and flavor from fruits](https://www.trendhunter.com/trends/real-fruit-refreshers). ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 61% | Activity: 27% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Cold-pressed Juices:** Disruptive innovation opportunity: Develop new cold-pressed juice flavors using unique fruit combinations to cater to niche markets. - **Minimal Processing:** Disruptive innovation opportunity: Create a new juice brand that focuses on minimal processing to provide the most natural and nutritious product possible. - **Nutrient Preservation:** Disruptive innovation opportunity: Design innovative packaging solutions that ensure the maximum preservation of nutrients in fruit juices for an extended shelf life. ### Sectors Adopting This - **Beverage:** Disruptive innovation opportunity: Introduce technological advancements in beverage production that optimize the cold-pressing process, resulting in higher yields and reduced costs. - **Packaging:** Disruptive innovation opportunity: Develop eco-friendly and sustainable packaging solutions for cold-pressed juice products, appealing to environmentally conscious consumers. - **Health & Wellness:** Disruptive innovation opportunity: Create personalized juice subscriptions tailored to individual health goals, leveraging data analytics and nutritional expertise. ## Related on Trend Hunter - [Kid-Friendly Cold-Pressed Juices](https://www.trendhunter.com/trends/little-sippers.md) - [Cold-Pressed Cocktail Citrus Juices](https://www.trendhunter.com/trends/coldpress-foods.md) - [Flavorful Cold-Pressed Juices](https://www.trendhunter.com/trends/twisted-alchemy.md) - [Organic USDA-Certified Juices](https://www.trendhunter.com/trends/clean-juice-1.md) - [Cold-Pressed Electrolyte Drink Lines](https://www.trendhunter.com/trends/coldpressed-electrolyte-drink.md) - [Joyful Premium Juices](https://www.trendhunter.com/trends/revl-fruits.md) - [Cold-Pressed Cocktail Mixers](https://www.trendhunter.com/trends/cold-pressed-cocktail-mixers.md) - [Single-Ingredient Pineapple Juices](https://www.trendhunter.com/trends/100-pure-pineapple-juice-100-pure-pineapple-juice.md) - [Cold-Pressed Apple-Based Refreshments](https://www.trendhunter.com/trends/daily-dose-juices.md)