# Craft Jerky Holiday Bundles Righteous Felon Craft Jerky is Rapidly Expanding Its Retail Presence By Kalin Ned | Published 2024-12-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-jerky References: [nosh](https://www.nosh.com/pr/2024/12/11/righteous-felon-craft-jerky-hits-the-gas-on-the-getaway-car-expands-retail-presence--dominates-holiday-gifting-season)  [Righteous Felon Craft Jerky](https://www.trendhunter.com/trends/beef-cheese-combo-stick) has presented a plethora of holiday offerings for the 2024 season. The jerky brand, known for its commitment to using all-natural ingredients and creating [bold, artisanal flavors](https://www.trendhunter.com/trends/peoples-choice-beef-jerky), continues to build on its reputation for providing an elevated snacking experience. Consumers are drawn to Righteous Felon for its unique approach to meat snacks, offering varieties like beef jerky, biltong, and [meat sticks](https://www.trendhunter.com/trends/archer-meat-sticks) in creative, adventurous flavors that defy traditional expectations. A standout in Righteous Felon Craft Jerky's holiday offerings is The Whole Shebang collection, which includes a variety of jerky and meat snacks. Brendan Cawley, Founder & CEO of Righteous Felon, shares: "Our mission has always been to break the rules and redefine what a meat snack could be—real ingredients, one-of-a-kind recipes, and unforgettable experiences." Image Credit: Righteous Felon Craft Jerky ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 38% | Activity: 41% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Holiday-themed Gourmet Bundles:** The rise in curated holiday-themed snack bundles is capturing consumer interest, providing a fresh market for personalized and strategic limited-edition offerings. - **Adventurous Flavor Innovation:** The demand for bold and unconventional flavor profiles in traditional snack products emphasizes the shift towards culinary exploration and personalization. - **All-natural Ingredient Focus:** Increasing preference for snacks with all-natural ingredients is driving brands to prioritize sustainability and transparency in their product lines. ### Sectors Adopting This - **Specialty Food and Beverage:** Expansion in the specialty food industry reveals opportunities for brands that offer niche products with unique selling propositions, especially those focusing on gourmet and artisanal qualities. - **Consumer Packaged Goods:** The evolving landscape of consumer packaged goods is being transformed by small-scale, innovative brands challenging traditional snack categories with artisanal craftsmanship. - **Retail and E-commerce:** Growth in retail and digital spaces is evident as consumers seek convenience and variety, inviting businesses to enhance their product visibility and accessibility. ## Related on Trend Hunter - [Savory Artisan-Style Meat Snacks](https://www.trendhunter.com/trends/country-archer-beef-jerky-snacks.md) - [Handcrafted Jerky Snacks](https://www.trendhunter.com/trends/smallbatch-jerky.md) - [Flavorful Pet Jerky Bundles](https://www.trendhunter.com/trends/jerky-bundle.md) - [Sweet-And-Spicy Beef Jerky Lines](https://www.trendhunter.com/trends/sweetandspicy-beef-jerky.md) - [Meat Snack Product Ranges](https://www.trendhunter.com/trends/meat-snack-product.md) - [Holiday-Ready Curated Condiment Sets](https://www.trendhunter.com/trends/curated-condiment-sets.md) - [Regeneratively-Sourced Beef Snacks](https://www.trendhunter.com/trends/beef-bitlong.md) - [Convenient Protein-Packed Meat Sticks](https://www.trendhunter.com/trends/country-archer-provisions-1.md) - [Branded Holiday Candy Collections](https://www.trendhunter.com/trends/frankford-candy-holiday-collection.md)