# Eco-Conscious Instant Coffees Grind Debuts its Craft Instant Coffee Blends in Regular and Decaf By Kanesa D | Published 2025-10-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-instant-coffee References: [grocerytrader](https://grocerytrader.co.uk/barista-quality-has-never-been-this-quick-grind-launches-their-first-craft-instant-coffee-range/) & [grind](https://grind.co.uk/)  UK brand Grind is stepping into the instant coffee world with its Craft Instant Coffee, designed to bring café-quality coffee to your home in seconds. The new collection features two smooth [Barista](https://www.trendhunter.com/trends/craft-instant-decaf) Blends in regular and decaf, which are now available online and in-store at [Sainsbury’s](https://www.trendhunter.com/trends/brewdog-x-grind-coffee-stout), with availability at [Waitrose](https://www.trendhunter.com/trends/grind-espresso-martini), Amazon, and grind.co.uk starting October 13th. Grind sources 100% Arabica beans from sustainable, ethically managed farms. Each batch is carefully roasted, ground, brewed, and then slowly freeze-dried into soluble granules. To enhance flavor, the instant coffee is blended with premium microground beans, giving it a rich, full-bodied taste that challenges the usual standards for instant coffee. The blends can be prepared hot or cold, depending on consumer preference. Image Credit: Grind ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 46% | Activity: 54% | Freshness: 52% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Instant Coffee:** The integration of ethically sourced Arabica beans in instant coffee offers a new level of sustainability in the coffee industry. - **Cafe-quality at Home:** Offering barista-level craft instant coffee elevates the at-home coffee experience to new heights. - **Versatile Coffee Preparation:** The ability to prepare instant coffee blends both hot and cold caters to diverse consumer preferences. ### Where This Applies - **Ethical Sourcing:** Sourcing coffee from sustainable farms is transforming supply chains and consumer relationships in the coffee industry. - **Premium Instant Beverages:** The development of high-quality instant coffee blends introduces a new category in the premium beverage market. - **Home Beverage Appliances:** The demand for cafe-quality coffee at home is driving innovation in home brewing and beverage preparation appliances. ## Related on Trend Hunter - [Comfort-Boosting Seasonal Drinks](https://www.trendhunter.com/trends/starbucks-holiday-flavors.md) - [Protein Coffee Cereals](https://www.trendhunter.com/trends/surreal-x-grind.md) - [Juicy Coffee Sodas](https://www.trendhunter.com/trends/comeback-coffee-soda.md) - [Customizable Coffee Concentrates](https://www.trendhunter.com/trends/javvvy-coffee-concentrates.md) - [Branded Coffee-Infused Cheesecakes](https://www.trendhunter.com/trends/the-fathers-table-and-dunkin.md) - [Traceable Espresso Coffee Concentrates](https://www.trendhunter.com/trends/espresso-coffee-concentrates.md) - [Extra-Small Seasonal Coffee Creamers](https://www.trendhunter.com/trends/coffeemate-creamers.md) - [Caramelized Biscuit Liqueurs](https://www.trendhunter.com/trends/caramel-cookie-liqueur.md) - [Competition Show Coffee Drinks](https://www.trendhunter.com/trends/bourbon-caramel-iced-coffee.md)