# Aromatic Instant Espresso Coffees Blue Bottle Coffee Craft Instant Coffee Espresso is High-Quality By Michael Hemsworth | Published 2022-10-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/craft-instant-coffee-espresso References: [hypebeast](https://hypebeast.com/2022/10/blue-bottle-coffee-craft-instant-coffee-espresso-release-info) & [bluebottlecoffee](https://bluebottlecoffee.com/us/eng)  The Blue Bottle Coffee Craft Instant Coffee Espresso has been created as a high-quality product for those looking to enjoy the [premium flavor of espresso](https://www.trendhunter.com/trends/kenco-gold-indulgence) in a decidedly more accessible manner. The coffee boasts a delicious, [cafe-quality flavor](https://www.trendhunter.com/trends/readytogo-espresso) that harnesses the brand's 20 year experience in sourcing, roasting and brewing. The coffee beans used in the product have been roasted according to specifications for a gentle extraction before being freeze dried and ready to with with hot water. The Blue Bottle Coffee Craft Instant Coffee Espresso is set to be available in 12-serving jars and five pre-portioned sachets priced at $25 and $15, respectively. The 12-serving jar will be available starting November 7, while the five-pack of sachets will launch December 5, 2022. ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 33% | Activity: 23% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Instant Coffee Market Growth:** Blue Bottle Coffee's new high-quality instant espresso coffee could disrupt the instant coffee market as a premium choice for coffee lovers on-the-go. - **Luxury Coffee Experience at Home:** Blue Bottle Coffee's new Craft Instant Coffee Espresso creates a cafe-quality coffee experience at home in an instant, a trend that could lead to further innovations in luxury instant coffee products. - **Sustainability in Instant Coffee Production:** The freeze-drying process used in the production of Blue Bottle Coffee's Craft Instant Coffee Espresso highlights the trend towards more sustainable instant coffee production methods. ### Sectors Adopting This - **Coffee:** The coffee industry has the opportunity to disrupt the instant coffee market with high-quality, luxury instant coffee products such as Blue Bottle Coffee's Craft Instant Coffee Espresso. - **Consumer Goods:** With the increasing demand for convenience and luxury products, the consumer goods industry could benefit from creating high-end instant coffee products like Blue Bottle Coffee's new offering. - **Food and Beverage:** The trend towards on-the-go convenience in the food and beverage industry presents the opportunity for luxury instant coffee products like Blue Bottle Coffee's new Craft Instant Coffee Espresso to disrupt the traditional coffee market. ## Related on Trend Hunter - [Craft Instant Espresso](https://www.trendhunter.com/trends/blue-bottle-coffee-2.md) - [Southern-Style Instant Coffees](https://www.trendhunter.com/trends/nola-craft-instant-coffee-blend.md) - [High-Quality Instant Coffees](https://www.trendhunter.com/trends/common-coffee.md) - [Eco-Conscious Instant Coffees](https://www.trendhunter.com/trends/craft-instant-coffee.md) - [Delectable Rich Coffees](https://www.trendhunter.com/trends/cafe-grumpy.md) - [Premium Instant Coffee Products](https://www.trendhunter.com/trends/nescaf-instant-coffee.md) - [Small Batch Instant Coffees](https://www.trendhunter.com/trends/partners-coffee-1.md) - [Frothy Instant Coffees](https://www.trendhunter.com/trends/starbucks-crema-collection.md) - [50s-Style Espresso Blends](https://www.trendhunter.com/trends/first-espresso.md)